telemonitor full

TeleMonitor Lite - Pro - Gold : TeleMonitor Lite - Pro - Gold What is it, reasons and details ...


Contents : Contents What changes occurred in the market Implementation of three different marketing strategies The distribution of the features Price definition for the different versions Some scenarios Calendar of Delivery


What changes occurred in the Market : What changes occurred in the Market The market needs are growing daily The software features are driven from the market needs The complexity of the market leads to differentiation in the needs of each client


The Solution : The Solution A different version for different needs Lite - The essential Pro - The standard Gold - The maximum LPG


The Lite Versionthe essential : The Lite Version the essential It suits the needs of small clients Covers the needs of non specialized users The entry level TAM browser L


The Pro Versionthe standard : The Pro Version the standard Covers the needs of average TAM users It fulfills all the features of the previous TeleMonitor P


The Gold Versionthe maximum : The Gold Version the maximum The most powerful tool for the TV Audience Behavior analysis It satisfies the needs of the most advanced researchers G


Who is deciding which feature and where ? : Who is deciding which feature and where ? The local software distributor Because it knows the needs of the market The product manager Because it has to guarantee the international consistency among versions


Custom Design of the Available Features : Custom Design of the Available Features 1 2 3 4 5 6 Invisible, Grey or Active ? Define the version limitations


Invisible, Grey or Active ? : Invisible, Grey or Active ? Menus can be: Invisible Hidden feature Grey The user realizes that the feature is available but not in the version he paid for Active The feature is available


An example scenario : An example scenario Situation #1 Low penetration of TeleMonitor in the market because of pricing Situation #2 Previous version of TeleMonitor already installed, will be replaced by TeleMonitor Pro Situation #3 Advanced users are in a demand for new features that will enhance their power in the competitive media jungle


1st situation : 1st situation Outcomes Applying limitations in the software will lead to differentiation in the perceived value Grants access to previously unreached market niches Features of Lite Access to pre-calculated data only Limitation on number of target groups Available Analyses: TeleGraph Limited Events 15 minutes intervals


2nd situation : 2nd situation Outcomes Satisfies the market with the new version of TeleMonitor at no extra cost with fine benefits Reassures the client on the continuity of the AGB WorkStation development Features of Pro All the features included in the previous TeleMonitor version with extra benefits Speed Standard GUI Visual differentiation between program types


3rd situation : 3rd situation Outcomes Gives a valid reason to raise the price of TeleMonitor TeleMonitor Gold will play an important role in protecting the market from competitors TeleMonitor Gold will increase the image of the AGB WorkStation Features of Gold The full set of TeleMonitor Pro features plus enhanced analyses Dynamic target groups Combination of Viewing Target Profile


Prices Differentiation : Prices Differentiation Prices will be agreed with AGB Media Services Possible comparison with current TeleMonitor price Lite ~ 50 % Pro 100 % Gold ~ 140 %


Conclusions : Conclusions Marketing a product having different alternatives will ease closing deals Every client has different needs and AGB is offering alternatives to perfectly fit them Gold Pro Lite


LPG Delivery : LPG Delivery Sep ‘98 Mar. ‘99 ?? ‘98 TM Pro TM Gold TM Lite


… break session ... : … break session ... Any questions ? Any comments ? I need a cigarette !


TeleMonitor 1.3 : TeleMonitor 1.3 Part of the AGB WorkStation


Introduction : Introduction New TeleMonitor features: New standard Graphical User Interface (GUI) A completely new second by second database structure Dynamic target groups Combination of Viewing New TeleGraph New report book grid Target sharing in AGB WorkStation The new Click ‘n Go analyses: Target Profile Minute by Minute Van Gogh on Programs


The new TeleMonitor GUI : The new TeleMonitor GUI Introduction of the Open Wizard concept Cut & Paste capabilities extended to different query books Move up and down the selection to decide reporting orders … and many other changes ... … in the following presentation the GUI will be examined in more details ...


A completely new Logo! : A completely new Logo!


RDT - The new Rapid DaTa : RDT - The new Rapid DaTa Run-time speed radically improved Works on second by second, individual by individual data Ready to include Guests and Family viewing Ready to include TGI target groups


The base of the workstation : The base of the workstation Rapid DaTa is already the base of: TeleMonitor 1.3 TeleSpot 1.6 Will soon be incorporated into: TeleProb TAO


Run-time speed radically improved : Run-time speed radically improved Using one station: With ten targets: 9 times faster With one target: 3 times faster Using seven stations: With ten targets: 7 times faster With one target: 2 times faster Benchmark on Italian Database 5.000 families, 12.000 individuals Pentium 133 with 48 Mb RAM


Benchmark Results : Benchmark Results 86.1 % 84.4 % 90.8 % Improvement Factor:


Seconds by SecondsIndividual by Individual : Seconds by Seconds Individual by Individual Before (minute by minute): 172.800.000 records per day Now (second by second): 10.368.000.000 records per day Base: Italian Database 5.000 families, 12.000 individuals, 10 TV Stations


Includes Guests and Family viewing : Includes Guests and Family viewing Guests and Families databases are now in a single database. The user would have access to the database type from the Target Form.


TGI target groups can be included in TeleMonitor : TGI target groups can be included in TeleMonitor The new RDT structure can now accept TGI information The number of demographics raised to 32.000


How to migrate to RDT : How to migrate to RDT Data could be converted from the original Pollux files or from the old AUD files. The new database will then be copied to a transportable medium (CD-ROM or Laptop Hard-Disk) and installed to the clients one by one.


Dynamic Target Groups : Dynamic Target Groups Define your target based on: viewing behavior habits defined with your own viewing thresholds Use it freely in all your queries


New TeleGraph : New TeleGraph The graphical engine has been improved New Competition/ Comparison Analysis Third level zoom Moving Average User definable Background


Combination of Viewing : Combination of Viewing Allows users to locate common audience in multiple events Eliminates the limitation of the Duplication of Viewing analysis


New report book grid : New report book grid Colors have been added to identify program types


The new Click ‘n Go analyses : The new Click ‘n Go analyses Run a query directly by selecting items from the Report Book Van Gogh Profile Minute by Minute


The Target Profile : The Target Profile Understand the target composition of a Program or Time-Band User definable visual target details


And now … enjoy the TeleMonitor demonstration : And now … enjoy the TeleMonitor demonstration


Lock ProGrammer : Lock ProGrammer Freedom to program your custom locks


What is it ? : What is it ? The Lock Programmer The distributors of the AGB Media Services software will be able to program the locks with a simple phone call. Works with both local and network locks.


How does it work ? : How does it work ? The user is prompted to enter the desired lock configuration


And next ? : And next ? Then the Lock Id Code will be created ready to be communicated to AGB Media Services by phone, by fax, or by e-mail. The Id Code is then saved in the lock. The next time the Id Code will automatically appear.


Lock Programmer Feedback : Lock Programmer Feedback The Lock Programmer is at its first release It should work like a glove, adapted to your hand.


When ? : When ? By September with the release of TeleMonitor 1.3 Pro