IPRO Presentation

I/PRO Corporation: 

I/PRO Corporation Audience Qualification Services

Presentation Overview: 

Presentation Overview I/PRO Background Certification Services Interactive Audit Audience Profile BRANDSENSE SPOTSITE

I/PRO Background: 

I/PRO Background Founded in 1994 First online audit for Yahoo in 1995 Over 8,000 audits produced since 1995 First advertising reporting audits produced in 1997 New audience qualification services launched in 2005 Over 1,000 current website customers

Audience Qualification Services: 

Audience Qualification Services Network Certification Verify that a Network is in compliance with IAB standards. Ensuring impressions are being counted consistently and accurately across the network. Interactive Audit The original accurate census-based audit statement of site’s traffic Audience Profile Provides audience demographics, such as age, income, gender, education, etc. on a site-centric basis BRANDSENSE I/PRO’s, audit analysts-tuned, content classification engine used to determine the presence of brand threatening materials on all digitally delivered content SPOTSITE I/PRO’s directory of qualified media provided for FREE to media buyers

Network Certification: 

Network Certification Verify that Ad Serving Network is in compliance with IAB Standards Ensure that ad impressions are served Process/Controls Review Networking and Data Security Review Network Topology and Redundancy Review Change Control Review Methodology Review Recording and Measurement Process Implementation Validation Recommendation Review and Reporting Final Review and Certification

Network Certification: 

Network Certification Change Control Review Network Topology and Redundancy Review Networking and Data Security Review Process/Controls Review Recording and Measurement Process Implementation Validation Methodology Review Recommendation Review and Reporting Final Review and Certification

Certification Key Components: 

Certification Key Components Change Control Huge potential impact on the validity of reporting Processes need to be in-place that ensure risk limitations from standard company operations Common risk areas that are reviewed Code deployment and management Systems deployment Architectural and operational management Network topology management

Certification Key Components: 

Certification Key Components Filtration Management Filter management methodologies are critical to the certification process Process management practices key to compliance Filtering operations also key to compliance Robot/Spider identification Significant growth in recent years related to more and more robots being identified by user agent as robot Activity-based robot implementations are key and regular change control procedures need to be in-place

Interactive Auditing: 

Interactive Auditing The original website audit statement developed and evolved since 1995 Supplies web publishers with an auditing methodology that is industry-accepted, standardized, and trusted by media buyers. The I/PRO Interactive Audit is a census-based analysis of a web sites traffic analytics Reports include information on: Audience Size Audience Loyalty and Engagement Audience Location

8 Steps to an Audit: 

8 Steps to an Audit SEEDING DATA COLLECTION TRAFFIC QUALIFICATION AUTOMATED AUDIT CHECKS ANALYST INVESTIGATION ANALYST REVIEW CLIENT REVIEW PUBLICATION

Slide11: 

Unique Visitors Unique Visits Page Requests Page Views per Visitor Average Visit Duration Historical Overview Audit Features

Slide12: 

Politics News Lifestyle Dynamic Content BRANDSENSE

Slide13: 

BRANDSENSE Gambling Automotive Health Network Review

Audience Profile: 

Audience Profile Collect Demographics and Psychographics via site-centric survey Questions: 7-25 demographic and behavioral questions based on the property content classification Sampling: appropriate questionnaire sampling based on reach and frequency of site use Questionnaire Frequency: I/PRO serves surveys to site users over the life of a relationship with a customer

Slide15: 

Age Gender Reason for Visiting Year in School Frequency of Visits Audience Profile Features

Questions: 

Questions