ecap

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e-capsule messaging ECAP Presentation for your company Product : your drug or treatment Presented by : Medical Information Systems Ltd July 2006

ECAP: 

ECAP ' An educational capsule designed as an e- letter transmitted to all NHS GPs, consultants and other prescribing professionals'

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An effective diagnostic tool for the medical profession……… Capsule contains: Article on a specified disease area or medical condition by a KOL Prescribing information Sponsors treatment/device – soft marketing Capsule provides: Hyperlinks to your website Three different email addresses to handle enquiries Capsule benefits : ECAP gives Pharmas an excellent opportunity to promote specific drugs via sponsorship of individual Capsules alongside the continuing education of health professionals ECAP conforms to all ABPI Guidelines

The Value of ECAP : 

The Value of ECAP For Health Professionals: Diagnostic Tool Key Opinion Leader article Latest medical updates Convenience For Pharmaceuticals: Association with the medical updates Association with the KOL article Pharma awareness Brand awareness Product benefit reinforcement Marketing and communications tool

ECAP Response Matrix: 

ECAP Response Matrix Measurement of hits with monitoring of time spent on the web pages Functionality and content can include: Requests for more information Requests for field sales appointment Request for Samples if appropriate Market research feedback form Invitations to Seminars, Exhibitions, Conferences eCME Average response of between 18 and 22%

The Investment : 

The Investment The ECAP comprises: Updates on disease area research Sponsors Treatment Independent KOL article The Capsule is transmitted to an agreed professional audience to complement existing campaigns – and ultimately to replace conventional mail-shots. Response Analysis provided on: Number of Hits, time spent on each web page The investment for a one-time transmission for up to 36,000 named recipients in the UK primary care sector nationwide is £9,750

Medical Information Systems Ltd: 

Medical Information Systems Ltd Trading for 14 years with a focus on the UK healthcare sector Publishes : NHS Journal of Healthcare Professionals, The NHS Directory, Mother andamp; Child and HealthWatch Hosts the UK’s largest database of NHS personnel with over 500,000 personnel contacts including over 300,000 opt-in email contacts. Accessible to subscribers and free to NHS personnel on www.nhsdatabase.com Hosts open-access Internet sites for the healthcare sector and for the public : www.nhspurchasing.com : www.nhsonline.com : www.carehomesuk.net Is an integral part of Cyworks plc, whose publishing and Internet activities cover international trade, banking, pharmacueticals, education and local government [further details at www.cyworks.co.uk] .

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Why Medical Information Systems Over 14 years of success in the healthcare sector Over 80% of senior NHS staff have free access to our online database – the quality of our data reflects the benefits that the NHS enjoy from accurate up-to-date information. Strict opt-in policy for emails and cross-referencing to core database ensures precise target audience and no risk of over-delivery of irrelevant emails. Trusted supplier of information to the DoH, Office for National Statistics and hundreds of NHS suppliers. Clients in the pharmaceutical sector who have utilised our e-messaging service include : Eli Lilly, Procter andamp; Gamble, Schering, Janssen Cilag, Nutricia, Johnson andamp; Johnson, Goldshield

Why ECAP ?: 

Why ECAP ? What makes ECAP so valuable to the healthcare professional -with such a high click-through percentage - is that it is considered as a useful diagnostic tool with immediate relevance to continuing medical education (CME). ECAP is designed to raise education and awareness about drugs, treatment options and academic research to assist health professionals in their prescribing capacity. Each capsule, although sponsored by a pharmaceutical company is therefore not viewed as an overtly commercial enterprise but rather as part of an ongoing educational programme.

Link to Live Ecap example: 

Link to Live Ecap example www.jobmed.net/emailtest/fenbid_codipar/fenco3.htm

Link to Response Matrix example: 

Link to Response Matrix example www.responsematrix.com/client/example/index.asp (this is a large document – please wait a few moments whilst page downloads) The next three pages show the same Ecapsule subdivided to fit Powerpoint proportions

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Sample : Upper 1/3

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Sample : Middle 1/3

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Sample : Lower 1/3

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e-capsule messaging ECAP Contact: Simon Wright Medical Information Systems Ltd Direct line ++44 (0) 208 209 2797 email simonw@nhsdatabase.com