Effective Email Marketing for Ecommerce

Views:
 
Category: Education
     
 

Presentation Description

cold email, remail.io, email tips, email marketing, email automation, customer communication

Comments

Presentation Transcript

Final words on Ecommerce Email Marketing:

Effective Email Marketing for Ecommerce: Tips & Examples

Final words on Ecommerce Email Marketing:

Special Tips for Successful Ecommerce Email Marketing Exclusive Discounts Every marketer understands the importance of the loyal audience . So you need to do your best to maintain these relationships . You need to provide them with reason to get back to your shop . The good approach for this purpose is the loyalty program . Develop the one for your business and you will be able to engage the customers who once started buying your products . To keep their interest warm you can inform them about special offers and discounts they can benefit with .

Final words on Ecommerce Email Marketing:

Personalization of the Emails It is not only about using the customer’s name already . Now you need to work on tailoring your content according to your audience pain point in order to warm their interest and encourage making a purchase . The segmentation of your customer base can be very useful here . You can divide them into groups using the following criteria : gender – if your customer is a man , there are fewer chances he will be interested in your latest women collection and vice versa . Sorting your clients will help you to send them relevant materials and offers ; past email activity – analyze how people reacted to various emails and group them according to their engagement ; past buying activity – you can analyze what products were bought by the person and create offers that will be likely attractive to the receiver .

Final words on Ecommerce Email Marketing:

Subject Line and Preview Text Optimization Since these are the first two elements your client sees when getting your email , you need to use them at their best to attract the attention . Think of it as choosing the suit for your job interview – you need to make the best impression possible . Email subject line is the best opportunity to increase your open rates . It should be informative , catching but not pushy or spammy . The preview text can encourage the further opening of the email . Optimize those words as well .

Final words on Ecommerce Email Marketing:

Holidays and Other Special Events Want to get extra clients or re-engage the old ones ? Use holidays and special events to create theme-based   best ecommerce emails . For instance , in e- commerce shops get almost one-quarter of their annual sales during November-December time as it is a pre-holiday time . So create seasonal offers , promotions and other opportunities for customers and show them you care about them .

Final words on Ecommerce Email Marketing:

Branding and Unique Design of Transactional Emails As soon as transactional emails perform higher engagement rates , you need to make their   templatesunique and memorable as well . Do not waste your resources by sending default messages with minimum info about the purchase . Use the following recommendations to improve the receiver’s experience : use the same branding in your emails your website has ; add info on the special offers and discounts to encourage another purchase ; provide recommendation section with similar or complementary goods .

Final words on Ecommerce Email Marketing:

Shout-out Encouragement Social references are the most powerful marketing channel as people trust more to the words of the customers rather than company’s ones . So when your clients start telling about your business to their friends , you have more chances to get interested buyers . So do your best to widen your customer network and provide them with the experience they would be happy to share . And you should encourage such activity , for instance , with discounts for both your loyal customer and the new one he will attract .

Final words on Ecommerce Email Marketing:

“ Back in Stock ” Notifications When you run out of some of your products , do not remove them from your catalog . You will be provided with new batch soon . So offer the buyers , who are visiting the shop , to subscribe and get the notification when the product will come . The customers will be happy to know they will be informed and you will be able to engage them in your email marketing activity .

Final words on Ecommerce Email Marketing:

Opportunities for Subscription As you can see from the previous tip , you need to use every opportunity for the buyers to opt-in and get their email to your list . This is how you will be able to build and maintain the relationships with them . Here are common strategies : footers ; website bar ; pop-ups and slide-ins . Also , add the “ subscribe ” line during the checkout process as when the person decided to buy something at your place , there are more chances he or she is interested in your business . And remember about transactional emails .

Final words on Ecommerce Email Marketing:

Email Marketing Automation In   email marketing ecommerce   it will help in building relationships by providing them with relevant letters at the proper time . This strategy includes : sending abandoned cart emails to those who have not finished the purchase ; notifying about sales for the products the shopper is interested in ; re-opt emails for checking unengaged subscribers . These   tips   are not the one , but definitely useful for making your e- commerce activity more fruitful considering building relationships with your customers .

Final words on Ecommerce Email Marketing:

Best Ecommerce Emails for Your Inspiration This is an example of short seasonal email based on the New Year’s resolutions . They connected this tradition with their service and this approach can definitely encourage the reader to consider the offer .

Final words on Ecommerce Email Marketing:

As this is the great example of the e- commerce site , we need to follow its example as well . They segment their customers and deliver relevant messages . As we can see here , Amazon has offered related products after looking through the list of products earlier . They base the strategy on the previous customer behavior .

Final words on Ecommerce Email Marketing:

“ We miss you ” emails are powerful in getting back the existing customers . So in e- commerce , it is important to re-engage people who already have made a purchase earlier . This message must contain the reason for them to get back , like discounts or other special offers .

Final words on Ecommerce Email Marketing:

Not to lose the clients due to the abandoned carts , use the email strategy to attract the buyer again . Here we can see that Asics remind the receiver about the abandoned cart and show the reasons to finish the started ( best sellers , free shipping ).

Final words on Ecommerce Email Marketing:

The simple emails get even more fans than the fancy ones . So here The Process Foundry just shows you the message about sale status with a reminder that there are only two sales like this in a year . The main thing in such emails is to make your point clear .

Final words on Ecommerce Email Marketing:

Final words on Ecommerce Email Marketing As you can see ,  email marketing for ecommerce   plays a great part in reaching success in this field . We learn new and new modifications regularly , however , the main principles of this approach stays loyal . The list of addresses you collected at the very beginning can become a good base for customer and business growth . That is why it does not matter whether it is a big or small business . The main thing here is maintaining relationships with your audience . Segment your base , target your messages and personalize the communication with every receiver to make your business fruitful for you and your clients . For more go to https://remail.io/blog/

authorStream Live Help