Building An Online Coupon Program To Generate Incremental Sales

Building An Online Coupon Program To Generate Incremental Salesby Lorél Marketing Group : 

Building An Online Coupon Program To Generate Incremental Salesby Lorél Marketing Group

Slide 2: 

Online coupons continue to be a great way to increase sales in a down economy. Online coupon activity can be designed to help drive site visits, promote specific products and reinforce brand loyalty. And, with the correct social marketing strategy, the viral component can exponentially expand your customer database. Lorél Marketing Group shows you how these 9 keys points can build your online coupon program to generate incremental sales.

1. Keep the coupon program targeted. : 

1. Keep the coupon program targeted. Segment a specific audience by past behavior Offer should encourage increased or repeat behaviors

2. Target purchaser to reinforce behavior : 

2. Target purchaser to reinforce behavior Send a relevant coupon offer based on past history Personalize and identify past purchasers, acknowledging loyalty and showing appreciation

3. Target to retain customers and build loyalty : 

3. Target to retain customers and build loyalty Show specific customer appreciation by stacking promotions or offering better options to existing customers. Schedule regular customer appreciation offers based on purchasing cycles.

4. Target new visitors and get them into a pattern : 

4. Target new visitors and get them into a pattern Coupons should have an offer up front, to convert them to customers quickly. Target conversion coupons at different touch points - welcome emails, sign ups, initial purchase, contact, etc.

5. Limit the duration of the offer – get consumers to react : 

5. Limit the duration of the offer – get consumers to react Message a sense of urgency The bigger the offer, the shorter the time period to redeem the offer.

6. Learn to manage and control the coupon offers : 

6. Learn to manage and control the coupon offers In general, coupons are addictive and over a period of time they can set precedence with the customer’s behavior. To avoid dependencies: Tie coupons to a single item, to a certain volume or to the number of times the redemption can happen per customer Change the frequency or specific days of the week when coupons can be redeemed

7. Many ways to distribute coupons : 

7. Many ways to distribute coupons Online, you have many options for distributing coupons and coupon codes. Email Post on your website Integrate via the shopping cart Post on coupon or deal sites Distributed via blogs Display and Search promotions Allow coupons to be shared/forwarded

8. Viral marketing to promote the coupon program : 

8. Viral marketing to promote the coupon program Coupon promotions offer true money value to consumers, so they’re a clear choice for viral marketing. Blogs Email marketing campaigns Develop an offer from a trusted site and it's more likely to be forwarded.

9. On-site support of the coupon program. : 

9. On-site support of the coupon program. On your website, you should have a method for easily supporting the coupon Provide a custom landing page for the coupon offer Provide an opportunity for the customer to enter the code Integrate the offer into a personalized session Always remind the customer to use the offer/coupon, even while shopping

A Closing Remark: : 

A Closing Remark: Today’s economic downturn has generated a shift in coupon use and will continue to effect a long-term change in consumer perception and behavior. This “new normal” and new generation of shoppers using online coupons will continue. Your brand needs to have a strategy and program that offers various levels of discounts with the right schedule.

Thank YouIf you found this PowerPoint helpful, visit our Knowledge Page to view our FREE list of Whitepapers, Articles & Research, and find out when our upcoming Webinars will be happening! http://lorel.com/knowledge.php Want to jump start your marketing strategy and programs?Lorél Marketing Group can help you get started with a no-costdiscovery meeting that can align your goals with a vision for yoursuccess. Care to learn more? Contact us today.Lorél Marketing GroupEmail: info@lorel.comTelephone: 610-337-2343 Website: www.lorel.com : 

Thank YouIf you found this PowerPoint helpful, visit our Knowledge Page to view our FREE list of Whitepapers, Articles & Research, and find out when our upcoming Webinars will be happening! http://lorel.com/knowledge.php Want to jump start your marketing strategy and programs?Lorél Marketing Group can help you get started with a no-costdiscovery meeting that can align your goals with a vision for yoursuccess. Care to learn more? Contact us today.Lorél Marketing GroupEmail: info@lorel.comTelephone: 610-337-2343 Website: www.lorel.com