Longrich Company Overview 34-year-old

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Longrich Company Overview 34-year-old

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Longrich Company At A Glance Resources, Strengths, Values & Vision By Longrich International Department Jan 2019

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Guess What Company Is It? 1. A 32-year multinational company that has its origin in China and boasts 5 factories worldwide making health and beauty products being used by 50% of families in the world. 2.It has more than 2,000 varieties of products under five categories. 3. It has remarkable R&D prowess backed up by its nine globally certified R&D centers worldwide.

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4.The boss of the company was elected as congressman of an affluent Chinese province for several times and accompanied Chinese President(s) for state visits on three occasions. 5.It attaches great importance to talent development and distributor incentives. Over the past 10 years, it offers more than 20 paid incentive trips to its elite sales forces across the globe. 6.It provides entrepreneurship platform for numerous people and produced more than 100 multi-millionaire distributors. The total bonus it paid to its distributors over the past 10 years amounts to over CNY5 Billion.

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7.It has established multiple charitable foundations which has donated a total of CNY500 Million for charity over the past 32 years. 8.Its total spending on branding activities over the past 32 years amounts to over CNY4 Billion. 9.It earned itself the Triple-A Credit Rating and many other trustworthiness awards over the past 32 years.

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The above-mentioned facts are merely part of its extraordinary story. Bingo! This Company Is Jiangsu Longrich Bioscience Co., Ltd

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Historic Milestones 1986 Changshu Snake Industrial Inc. (Longrich predecessor) was founded. 1991 Changshu Wooden Furniture Inc. was founded. 1992 Enters dietary Supplements industry. 1998 Enters cosmetics & personal care industry. 2006 Enters logistics industry. 2008 Obtains Direct Selling License. 2009 Enters E-Commerce Industry. 2012 Longrich Health Resort Town takes shape. 2014 Enters organic agriculture industry. 2015 Becomes Home to China First Industry 4.0 Pilot Project. 2016 Launches O2O business model 2017 Longrich in-house laboratory was certified with CNAS as an independent testing entity. 2018 Launches Longrich Health Resort Town Expansion Program

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Company Overview Founded in 1986 and headquartered in Suzhou, China, Longrich is a leading Chinese multi-industry conglomerate with strong presence across the globe, focused on the research, development, production and distribution of a broad range of health and beauty products (including cosmetics, personal care products, dietary supplements, home care products, fitness/physiotherapy equipment etc.). Apart from its health and beauty business, Longrich has varied sideline segments including wooden furniture, real estate, finance, e-commerce, logistics, organic farming, etc. Over the past 32 years, Longrich has evolved into a well-known health and beauty brand across the globe. So far, Longrich has its trademarks registered in 138 countries, operates branch offices in more than 30 countries, and exports products to over 60 countries.

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Vision & Mission Mission: Committed to a healthy and beautiful lifestyle. Vision: To be world’s best health and beauty solutions provider.

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General Guidelines 2019 Introduce s weeping changes. Foster constant innovation. Build established platform. Empower & enrich customers. Expand production capabilit y . Achieve financial breakthrough .

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1 Enviable Headquarters Resources & Strengths

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Longrich China Headquarters Located in scenic and historic megacity---Suzhou, Longrich China Headquarters is commonly known as Longrich Health Resort Town. The Headquarters is a multifunctional industrial and tourist complex comprising a smart factory, a modern R&D center, office buildings, warehousing, conferencing and exhibition facilities, living quarters, commercial and recreational amenities, snake park, Taoist Temple, etc.

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Longrich headquarters was certified as an exemplary industrial tourist destination in 2004. Over the past 32 years, Longrich has invested billions Yuan to build its headquarters into a multifunctional health resort town that represents a perfect fusion of industrial complex, organic agriculture and varied services. The Town has an annual throughput of 1.13 million tourists in 2017 and 1.3 million in 2018. 2017 年 Established Industrial Tourist Destination

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Longrich Headquarters Expansion Program Longrich plans to further renovate and expand its headquarters into a modern, multi-functional complex that covers an area of 600,000 square meters, inclusive of 200,000 square-meter apartment buildings for employees, distributors and local residents, 200,000 square-meter area for offices, manufacturing, warehousing, R&D and educational/training facilities, as well as 200,000 square-meter commercial and recreational amenities.

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Industrial Internet 2 Resources & Strengths

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Longrich will put all of its production facilities under the umbrella of Colori (collectively known as Longrich Industrial Internet ) and is pressing ahead with its plan to float its Industrial Internet on stock market. By benchmarking against Foxconn , Longrich strives to become world’s number one contract manufacturer in health and beauty arena by 2030. Longrich Industrial Internet IPO Initiative

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Strategic Cooperation between Longrich and Tsinghua Unis Longrich entered into strategic cooperation with Tsinghua Unis -a pacesetting cloud computing technology provider, to further upgrade Longrich Industrial Internet Platform and transform Longrich smart factory into a benchmark in smart manufacturing industry.

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Home to china first industry 4.0 pilot project On November 20, 2015, CCTV gave a 1-min-prime-time full coverage of Longrich’s elevated status to Home to China First Industry 4.0 Pilot Project.

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Robust Supply Chain System Chengdu Factory HQ Factory Nantong Bencharm Factory Suzhou Ruixue Factory Nigeria Factory Currently, we boast a total of 5 factories worldwide (3 in operation, 2 under construction) and use more than 20 external factories as our contract manufacturers. We strive to build 50 factories worldwide by 2030 and become world’s number one beauty products manufacturer by then.

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Advanced Equipment Recently, Longrich introduced a new set of 35T smart emulsification equipment from Tetra Pak as the latest addition to its cutting-edge, exemplary production line so as to deliver its commitment to best-ever quality.

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Key Suppliers Prestigious Customers Contract Manufacturing (OEM/ODM) Business Segment

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Industrial Internet IPO Initiative We plan to create and operate an open business ecosystem by leveraging global resources, float Longrich Industrial Internet on stock market, create a specialized supply chain system that generates more than $5 billion sales annually, and strive to become world’s biggest contract manufacturer in health and beauty arena.

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Remarkable R&D Prowess 3 Resources & Strengths

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Worldwide R&D Centers Longrich Italian Color Cosmetics Research Institute is expected to be set up by 2019.

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International Certification British Retail Consortium Global Standards ISO 9001 Quality Management System ISO 14001 Environmental Management System ISO 22716 Cosmetics GMP ISO 22716 Cosmetics GMPC

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Informatisation & Industrialization Integration Management System CNAS-Certified Laboratory Safe Production Standardization Certificate China National Certification Jiangsu Exemplary Smart Workshop

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Strong Global Presence 4 Resources & Strengths

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Overseas Business Since its entry into direct selling industry 10 years ago, Longrich has become an established pacesetter in this arena, operating branch offices in more than 30 countries, collaborating with some 2 million top-caliber sales forces worldwide and exporting products to over 60 countries and regions in the world.

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Global Presence Longrich operates branch offices in more than 30 countries, exports products to 66 countries, has its trademarks registered in 138 countries , and will extend its market coverage to 150 countries by 2025.

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RUSSIA CAMEROON TAIWAN PHILIPPINES MALAYSIA THAILAND KOREA USA INDONESIA GHANA NIGERIA SOUTH AFRICA Key Overseas Branches

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5 Resources & Strengths Multi-Billion-Dollar Brand Value

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Brand Portfolio Longrich Group Logo For Conventional Distribution Channel For Direct Selling Channel For E-commerce Channel For New Retail Channel For Hospitality Industry (hotels, spa resorts, etc.)

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Hurun Report put an estimated value of CNY15 Billion on Longrich brand in 2011.

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Diverse Entrepreneurship Platforms 6 Resources & Strengths

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E-Commerce Junhao E-Mall Foreign Trade Training Services Domestic Service Organic Agriculture Tourist Services Toiletries For Hotels and Spa Resorts Wechat -based Business We provide 16 diverse business platforms for prospective business partners who want to start their own business in collaboration with Longrich . Traditional Sales Channels Private Label Manufacturing Supply Chain System Direct Selling International Direct Selling China Key Accounts Incubator Social E-Commerce Key Accounts Incubator Diverse Entrepreneurship Platforms

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Ubiquitous LHH Franchise Stores Open hundreds of thousands LHH franchise stores nationwide to offer better offline customer experience and wonderful wealth opportunities in a cost-effective way.

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Juhao New Retail Business Plan As an e-commerce subsidiary of Longrich Group, Juhao is pressing ahead with its ambitious plan to go public by 2020, and strives to become one of world’s biggest New Retail companies that integrates online-to-offline platform, global distribution channels, big data, logistics and service resources , and deliver some 1,000 varieties of super-novel, trend-setting and best-selling products to billions families worldwide through its ubiquitous LHH franchise stores and user-friendly mobile APPs.

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Quality Products Portfolio 7 Resources & Strengths

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Product Category Hand Cream Snake Oil Cream Multi-Action Floral Repellent Spray, etc. Personal Care EverGreen ON AIME Fruity, etc. Cosmetics/Skincare Arthro SupReviver Tablets Cordyceps Sinensis Capsules Micromolecular Collagen Peptide, etc. Dietary Supplements Concentrated Landry Detergent Concentrated Dishwashing Liquid Concentrated Stain Remover, etc. Household Detergents

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Corporate Culture & Social Responsibility 8 Resources & Strengths

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Competitive Core Corporate Culture Customer-Centric Problem-Solving Service-Minded Customer is king. Solve problems sincerely and proactively even at our own loss. Serve the customers well not the boss.

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Corporate Management Methodology The Carpentry Theory Mr. Xu Zhiwei , the founder of Longrich , was a carpenter during 1970 - 1980 . T he 10-year hands-on woodwork experience helps h im develop the Carpentry Theory which he later applied to Longrich corporate management for 48 years. The Carpentry Theory is an efficient work methodology with emphasis on creative thoughts, meticulous planning and quality excellence . Under the guidance of the Carpentry Theory, Xu Zhiwei successfully introduced UFIDA ERP/DRP systems into Longrich day-to-day operation. In 2009, Xu Zhiwei won Management Action Award from Harvard Business Review for the development of Carpentry Theory. In common with Confucius Institute and Lu Ban Workshop that strive to promote Chinese culture and quality excellence philosophy worldwide, Longrich aspires to bring its management and culture philosophy on a par with anything of world-class business giants.

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Xu Zhiwei received 2016 CCTV Annual Philanthropist Award. Longrich Student Grant Program Launched in 2013. A Tibetan child gave silk banner to Xu Zhiwei in gratitude for the cure provided by Longrich Ophthalmology Foundation of her strabismus. Donated CNY10M to earthquake-shattered Yaan area, Sichuan Province, in 2013. Donated CNY5M worth disaster relief supplies to quake-stricken Ludian area, Yunnan Province, in 2014. Social Responsibility Social responsibility has never escaped Longrich’s mind. Over the past 32 years, Longrich has donated a total of CNY500 million for charity purposes , inclusive of the establishment of three charitable foundations for eyesight treatment, university scholarship and targeted poverty reduction programs, respectively.

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Visionary Leadership 9 Resources & Strengths

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Founder & Chairman of Longrich Longrich CEO Xu Zhiwei Sean Xu MBA/ Senior Economist Jiangsu Provincial Congressman 2011 Hoogewerf Brand Contribution Award Winner Harvard Business Review Management Action Award Winner Visiting Professor at World Eminent Chinese Businessmen Academy Top 10 Chinese Entrepreneurs in World Economy Top 10 Chinese Business Leaders in Global Beauty Industry BBA---Oxford Brookes University, UK Promising Entrepreneur in the Chinese Direct Selling Industry Vice President of Changshu Young Entrepreneurs’ Association Changshu Municipal Congressman

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A Self-Actualization Platform 10 Resources & Strengths

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Rich Rewards For Top-Performing Distributors Go on Incentive Trip to Longrich China Headquarters at Suzhou

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Attend Longrich International Annual Summit

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Receive Supreme Accolades

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Realize Your Dreams of Wealth and Success

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Enjoy A Fulfilling Life

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USA, France, Italy, Dubai, Thailand, Russia, Korea, Malaysia, Indonesia, Taiwan and more. Become A Globetrotter

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Live Like A Legendary Leader

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CHANGE Longrich Changes Your Life For The Better.

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