Kantar Media audience_PPT_sep 2nd 2013

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Category: Entertainment
     
 

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My marketing firm wish to track consumer's exposure to radio and television

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Well, indeed it is, with Portable people meter or PPM Is that possible?

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But how does PPM measure my audience?

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It is no less than a magic

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PPM uses audio encoding meter to identify station and measure audiences to offer consumer insight for cable TV and broadcast

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PPM does not need to be attached to a radio receiver hence the audiences can be measured electronically

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PPM track digital and analog broadcast whether carried on the air, internet or by satellite and measure who is listening to what over which means of distribution

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PPM conducts direct measurement of cable, TV and radio from single panel of consumers to get an insight about how media can fit the consumer’s lifestyle

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The meter is carried and worn by the survey participants with the green light on and listening is automatically registered

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PPM’s components are easy to install and the equipment can be shipped easily to the survey household

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Ideas shared by Kantar Media Audience Kantar media house, Westgate, London W5 1UA Telephone: +44(0)20 8967 0007

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