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Teens, Social Networking and Web 2.0: Snapshots from a new media landscape 10.19.07 Mary Madden Pew Internet & American Life Project Presentation to OCLC CAPCON: 

Teens, Social Networking and Web 2.0: Snapshots from a new media landscape 10.19.07 Mary Madden Pew Internet & American Life Project Presentation to OCLC CAPCON

Who we are…: 

Who we are…

Way back in 1993, the internet was…: 

Way back in 1993, the internet was… “headless, anarchic, million-limbed” and “spreading like bread-mold” - Bruce Sterling

Internet and Broadband Adoption 1995-2007: 

Internet and Broadband Adoption 1995-2007 All internet – 71% Broadband at home – 47%

Poll Question:: 

Poll Question: What percentage of U.S. online teens ages 12-17 use the internet at the library? 73% 28% 50%

Where do teens go online?: 

Where do teens go online? 89% of online teens go online from home 75% access the internet at school 70% go online from a friend or relative’s house 50% use the internet at a library 8% go online from someplace else

“Web 2.0” comes marching in…: 

“Web 2.0” comes marching in…

MySpace and Social Networking: 

MySpace and Social Networking The eye of the storm: More than 200 million accounts created 55% of online teens use social networking sites Of those who use social networking, 48% log on to the sites at least once a day or more

Who’s in the network?: 

Who’s in the network? Reinforcing pre-existing relationships 91% stay in touch with friends they see a lot 82% stay in touch with friends they rarely see in person Meeting new people & flirting 49% make new friends (more for boys, less for girls) 17% flirt (mostly older boys – 29% of them say they use the sites to flirt vs 13% of older girls)

Profiles: Switchboards for social life: 

Profiles: Switchboards for social life

Privacy Choices: 

Privacy Choices 66% of teens who have profiles online have in some way restricted access to it – includes hiding it completely, taking it down, or making it private 56% of teens with profiles say they have posted at least some fake information to their profile “I use a pseudonym, who is 24. Because I regard myself as an intellectual, it’s easier to be taken seriously if people don’t know they’re talking to a 16 year old.” - Boy, Late High School

Poll Question:: 

Poll Question: True or False: Public versions of MySpace, Facebook and LinkedIn profiles are indexed in major search engines.

Privacy choices aren’t retroactive…: 

Privacy choices aren’t retroactive…

Search goes beyond just text…: 

Search goes beyond just text…

Is this my profile?: 

Is this my profile?

Online Video – the next frontier?: 

Online Video – the next frontier?

Social networking applications are…: 

Social networking applications are… …a fad to some extent …sometimes laden with folly …and will persist in some form in the future

Thank you!: 

Thank you! Mary Madden Senior Research Specialist Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 mmadden@pewinternet.org 202-419-4500