Etmaal 2012

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Presentation Description

Negotiating development of Technology

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PowerPoint Presentation: 

by Lela Mosemghvdlishvili & Prof. dr. Jeroen Jansz Exploring negotiability of technology and its limitations: a case of Smartphone App development

PowerPoint Presentation: 

Introduction the Swiss army knife of digital technology Unite functionalities of a cell phone and a PC Converged, Indiscrete technology

Programmability : 

Programmability Operating System (OS) Software Application (Apps )

Apps for Smartphones: 

Apps for Smartphones - Since 2008 number of Apps has spurred - According to Distimo by 2011 386 000 Apps in iPhone’s App store 295 000 Apps in Android Marketplace Aim of the study To explore the process of Smartphone development, by looking at how freelance developers are creating Application Software (Apps) for these devices

Theoretical Framework: 

Theoretical Framework Social Shaping of Technology emphasizing social contingency of technology negotiability central concept a range of ‘choices’ relevant groups closure however asymmetries in power irreversibility & foreclosed choices

PowerPoint Presentation: 

negotiability user participation software development a form of user participation ( Bruns , 2006) Expert App Developer App user Amateur adapted from Budhantoki et al., 2008

PowerPoint Presentation: 

software development a form of user participation ( Bruns , 2006) Expert App Developer App user Amateur adapted from Budhantoki et al., 2008

PowerPoint Presentation: 

software development a form of user participation ( Bruns , 2006) Expert App Developer App user Amateur adapted from Budhantoki et al., 2008

PowerPoint Presentation: 

software development a form of user participation ( Bruns , 2006) Expert App Developer App user Amateur adapted from Budhantoki et al., 2008

PowerPoint Presentation: 

software development a form of user participation ( Bruns , 2006) Expert App Developer App user Amateur adapted from Budhantoki et al., 2008

How App developers are appropriating Smartphones, creating Apps and thereby negotiating development process of this technological artefact?: 

How App developers are appropriating Smartphones, creating Apps and thereby negotiating development process of this technological artefact ? Research Questions

Methodology and data: 

Methodology and data 20 in-depth online interviews with developers from 12 countries Average age: 29 App Developer Expert App user Amateur 40% 25% 15 %

Findings : 

Findings Developers

Findings : 

Findings Developers give meaning “without developers a Smartphone is an expensive brick” ‘developers are the most important part of it’ ‘ developers are pretty powerless ’

Findings : 

Findings Developers give meaning Collective power

relevant groups: 

relevant groups Developers manufacturers carriers OS providers

power dynamics: 

power dynamics Developers manufacturers carriers OS providers ‘’its an interesting thing on the whole, since developers’ power is so small they’re often abused by OS providers’’

Competing OS platforms: 

Competing OS platforms iOS – Android - Windows Phone - BlackBerry OS - Symbian

Competing OS platforms: 

Competing OS platforms iOS – Android - Windows Phone - BlackBerry OS - Symbian Differ in: accessibility software license programming language control over distribution

PowerPoint Presentation: 

OS Company Software Licensing Type Programming Language Distribution platform (App markets) Review process Developers’ costs to distribute through App markets Share of sales price kept by the distributor iOS Apple Proprietary (with some open source components) Objective-C Exclusively App Store Yes Annual fee $99/year 30% Android Google Free and open source (Apache License) Java Android Marketplace (and alternative markets) No Onetime payment $25 0 Windows Phone Microsoft Proprietary .NET, Silverlight/XNA Windows Phone Marketplace Yes Annual fee $99 30% BlackBerry OS RIM Proprietary Java BlackBerry App World Yes free 20% Symbian Accenture (Nokia) Open source (Eclipse Public License) C++ Ovi Store Yes Onetime payment $1 30%

PowerPoint Presentation: 

OS Company Software Licensing Type Programming Language Distribution platform (App markets) Review process Developers’ costs to distribute through App markets Share of sales price kept by the distributor iOS Apple Proprietary (with some open source components) Objective-C Exclusively App Store Yes Annual fee $99/year 30% Android Google Free and open source (Apache License) Java Android Marketplace (and alternative markets) No Onetime payment $25 0 Windows Phone Microsoft Proprietary .NET, Silverlight/XNA Windows Phone Marketplace Yes Annual fee $99 30% BlackBerry OS RIM Proprietary Java BlackBerry App World Yes free 20% Symbian Accenture (Nokia) Open source (Eclipse Public License) C++ Ovi Store Yes Onetime payment $1 30%

PowerPoint Presentation: 

OS Company Software Licensing Type Programming Language Distribution platform (App markets) Review process Developers’ costs to distribute through App markets Share of sales price kept by the distributor iOS Apple Proprietary (with some open source components) Objective-C Exclusively App Store Yes Annual fee $99/year 30% Android Google Free and open source (Apache License) Java Android Marketplace (and alternative markets) No Onetime payment $25 0 Windows Phone Microsoft Proprietary .NET, Silverlight/XNA Windows Phone Marketplace Yes Annual fee $99 30% BlackBerry OS RIM Proprietary Java BlackBerry App World Yes free 20% Symbian Accenture (Nokia) Open source (Eclipse Public License) C++ Ovi Store Yes Onetime payment $1 30%

PowerPoint Presentation: 

OS Company Software Licensing Type Programming Language Distribution platform (App markets) Review process Developers’ costs to distribute through App markets Share of sales price kept by the distributor iOS Apple Proprietary (with some open source components) Objective-C Exclusively App Store Yes Annual fee $99/year 30% Android Google Free and open source (Apache License) Java Android Marketplace (and alternative markets) No Onetime payment $25 0 Windows Phone Microsoft Proprietary .NET, Silverlight/XNA Windows Phone Marketplace Yes Annual fee $99 30% BlackBerry OS RIM Proprietary Java BlackBerry App World Yes free 20% Symbian Accenture (Nokia) Open source (Eclipse Public License) C++ Ovi Store Yes Onetime payment $1 30%

Discussion: 

Discussion in comparison with previous mobile phones - a positive development varying degree of ‘openness’ among OS providers shift of power from carriers to OS providers no collaboration online App stores Apps = single commodities

future research: 

future research scrutinize terms and conditions of various OS providers further explore motivations and characteristics of user-developers explore amateur users’ practices

PowerPoint Presentation: 

Lela Mosemghvdilshvili mosemghvdlishvili@eshcc.eur.nl Jeroen Jansz jansz@eshcc.eur.nl Presented at Etmaal 2012 9-10 February, 2012 Leuven Contact information of authors: