Email Subject Lines

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Presentation Description

With the rise of digital marketing, businesses are using multiple platforms like social media and web content to attract and cultivate leads–yet email marketing is still one of the most dominant mediums in marketing.

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Presentation Transcript

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Writing enticing copy readers can’t resist Email Subject Lines

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businesses are using multiple platforms like social media and Web content to attract and cultivate leads–yet email marketing is still one of the most dominant mediums in marketing. The ability to craft personalized content and reach prospects at home work or on the go has made email marketing one of the most powerful tools available today. With the rise of digital marketing 2

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Yet the reach and efectiveness of email marketing has made it a highly popular tool as well – which means that marketers often fnd themselves competing with a legion of other businesses vying for the same targets’ attention. Experts estimate that the average professional receives over 100 emails a day while many personal inboxes are fooded with retail ofers advertisements and spam. Because it can be complicated and difcult to unsubscribe from a vendor’s mailing list many recipients sufer through a load of unwanted emails and gradually come to characterize all commercially-oriented email as a burden. 3 EMAILS 100 IN A DAY + 3

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SPAM OFFERS SPAM many recipients automatically delete their emails unread. They don’t have time to read through all of their daily messages and past experience with spam emails and unwanted ofers has taught them that most emails ofer no real value. For these people the easiest method for confronting a full inbox is to simply make a clean sweep of every message that looks even vaguely commercial. The result of the email blizzard: 4

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Ofering a solution or an attractive deal or piquing curiosity are all efective ways to cut through the digital noise and save your email from the delete key. This means that while your email campaigns must be compelling and distinctive in general your subject lines in particular must be appealing to recipients. As the driving factor in open rates subject lines are your best opportunity to stand out in a crowded inbox. This reality has delivered two challenges to email marketers To stand out in a sea of competitors To entice the recipients to open their email. But while composing an eye-catching and intriguing subject line might sound easy there are certain techniques that can earn a higher open rate– as well as tactics that can alienate leads and get your emails deleted. 5

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