HOW TO REACH GOALS WITH NATIVE ADVERTISING

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This PDF will let you know about to reach the goals with native ads. To know more details, visit here: https://poweradspy.com/blog/promote-your-easter-campaigns-with-native-ads/

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HOW TO REACH GOALS WITH NATIVE ADVERTISING

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WHAT IS NATIVE ADVERTISING Native advertising defines any situation in which branded messages work perfectly into their context affecting viewers rather than disturbing the user experience. Popular examples of native ads are sponsored search results and sponsored social media posts. All formats provide users with the same quality as the results of organic searches and social media posts created by users.

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WHO TAKE ADVANTAGES FROM NATIVE ADVERTISING ADVERTISER PUBLISHERS USERS

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ADVERTISERS Fortune 100 brands and like-minded startups use native ads to reach audiences at highly effective moments when people already consume content and are open to exploring something new. The program would drive goals around the recognition of high-level brands as well as leads and sales down-funnel. PUBLISHERS Publishers have adopted native ads as an essential tool that monetizes content across platforms and devices Native opt-in units promote useful user intervention without compromising the UX as a whole guiding users to high-value pages like video sponsored content microsites and more. USERS Native ads avoid the intrusive risks of pop-up and pre-roll advertising of a more cooperative agreement with consumers allowing people to discover and participate in branded content that they may like on their own terms.

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WHAT DO NATIVE ADS LOOK LIKE Native ads can come in virtually any shape or size as long as the advertiser and the publisher clearly label the unit as sponsored. The Interactive Advertising Bureau has started to identify some of the most commonly used native formats including feed units brand listings supported and recommendation widgets. SEARCH SOCIAL OPEN WEB

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SEARCH Search engines such as Google pioneered with their sponsored search results a completely new type of native. SOCIAL Social networks such as Facebook and Instagram have popularized ad formats for native streams and carousels. OPEN WEB Content discovery systems drive recommendations for customized content through popular websites for publishers.

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HOW TO CHOOSE RIGHT PLATFORM FOR NATIVE ADVERTISING To optimize the return on any given native advertising campaign most publishers and marketers are working together with technology partners who can assist with issues such as content distribution audience engagement cross-platform monetization and more. Check the list of criteria to select the right discovery platform for content. NETWORK QUALITY SCALE TARGETING TRACKING COMPATIBILITY SERVICE

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NETWORK QUALITY What websites and/or page placements are currently deployed across the platform SCALE How many users in your target regions does the platform reach TARGETING What kinds of capabilities are provided by the system to target and retarget

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TRACKING Does the system make key performance metrics accessible transparently COMPATIBILITY How well can the system work with different solutions for hardware and software SERVICE Does the partner provide a flexible range of support for self-service and account management

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CONCLUSION As the digital advertising industry continues to face ad blocker and banner blindness challenges native ads are the ones that promise to deliver excellent results to you. It is a huge advantage for your marketing campaigns if done correctly. REFERENCE h t t p s : / / p o w e r a d s p y . c o m / b l o g / p r o m o t e - y o u r - e a s t e r - c a m p a i g n s - w i t h - n a t i v e - a d s /

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T H A N K Y O U

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