Short Description About Google Adwords

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With the help of this PDF article, you will get to know everything about Google Adwords, its factors and types of ads. For further details, you may visit the source:- https://poweradspy.com/blog/google-adwords/.

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Presentation Transcript

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SHORT DESCRIPTION ABOUT GOOGLE ADWORDS

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Google Adwords It is an online advertising service produced by Google to help marketers or businesses to reach their customers immediately. This online advertising service which allows to place search results for the website on a search engine results page SERP by paying for them.

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By using paid search online marketers or businesses can see instant results and it is not nearly as difficult to use as we think. The Google AdWords program permits businesses marketers to set a budget for online advertising and only pay when people click the ads. The ad service is mainly focused on keywords. Businesses that use Adwords can create proper ads using keywords that people who search the web using the Google search engine would use. When choosing different keywords for the Adwords Campaigns there are various options are available which are: Broad Match Negative Match Phrase Match Exact Match etc.

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WHAT IS AD RANK Ad Rank is a metric that Google uses to identify the order in which paid ads are arranged on SERP. Normally the ads with the highest rank get to display in the top of search engine page second highest ads display on the second position. Factors that include in calculating Ad Rank are as follows:- Quality of Ads Landing Pages Ad Rank Threshold nature of the search location device type Search Context including queries As Extension and various other ads formats etc.

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TYPES OF ADS IN GOOGLE ADWORDS:- Search Ads When you search for something on Google then the list of ads that display above the original list is called Search Ads. Important factors in Search Ads are as follows:- Targeting Keywords Ad Copy Landing Page Experience Conversion Rate Bids Quality Score etc.

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TYPES OF ADS IN GOOGLE ADWORDS:- Display Ads While you are reading a post or watching a video on some random website then you see ads in a lot of different places on the page. Such ads are called Display Ads. Targeting Criteria of such ad type are as follows:- Keywords Placements Remarketing Topic etc.

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TYPES OF ADS IN GOOGLE ADWORDS:- Shopping Ads This ad type extends traffic to the website and helps in generating quality leads as well as increasing conversion rate. Requirements for running such type of ads are as follows:- Google Merchant Center Account Google Adwords Account Link both account together

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TYPES OF ADS IN GOOGLE ADWORDS:- Video Ads Such type of ads are displaying on the YouTube platform and also various other video display networks. Benefits of running Video Ads are as follows:- Better Targeting More Reach Measurable etc.

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For More details visit the source:- https://www.powerad spy.com/blog/google- adwords/

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