Appreciation Marketing


Presentation Description

Everyone loves to be appreciated, yet not enough of us practice our business like we care about our clients.


Presentation Transcript

Appreciation Marketing : 

Appreciation Marketing By Larry Morris Nice Touch Marketing/SendOutCards

About Me : 

About Me Native Oregonian BS in Marketing Numerous Sales/Customer Service Jobs 5 years in ministry Most Recently in Mortgage business Owner of Nice Touch Marketing SendOutCards Rep/Oprius CRM Affiliate I’ve learned a lot about what does and doesn’t work!!

Sales Statistics : 

Sales Statistics 48% Of Sales Reps Never Follow up with a Prospect 25% Make a 2nd Contact and STOP 12% only make 3 Contacts and STOP Only 10% make more then 3 Contacts 2% of Sales are made on the 1st Contact 3% of Sales are made on the 2nd Contact 5% of Sales are made on the 3rd Contact 10% of Sales are made on the 4th Contact 80% of sales are made on the 5th to 12th Contact!!

Assumptions : 

Assumptions If only 10% of Companies or Sales Reps are making more than 3 Contacts, it is reasonable to assume that: 90% of all sales are being made by companies or Sales Reps who have some type of Marketing system in place. The question is what are YOU doing to gain more of that Market Share?

Client Retention Statistics : 

Client Retention Statistics Why Do Clients Leave? 1% Die 3% Move 5% Recommendation from Friend 9% Price 14% Product Dissatisfaction 68% Perception of Non-Caring!! They feel unappreciated!! Source: U.S. Small Business Administration and the U.S. Chamber of Commerce

Correlation : 

Correlation So, there appears to be a direct relationship between how a person feels about you and your company/product and their desire to buy from you or remain a client. In the Customer’s eyes, it is about them and not you. Price is important IF there is not an established relationship or perception of increased value. All other things equal, people buy either based on price or on who they like the most.

Appreciation Marketing : 

Appreciation Marketing What Appreciation Marketing is A new way to do business the “old fashioned way.” It is putting the “High Touch” back into the “High Tech” world. It is looking at why you like to do business with certain companies or people. It is putting the needs of others before your own. It is showing genuine appreciation to others when they do not expect it. It is being “Likeable”

Appreciation Marketing : 

Appreciation Marketing What Appreciation Marketing is not! Chocolate Frosted Dog Doo. It doesn’t matter how much frosting you put on it, it’s still dog doo. A self-serving action that is being “dressed-up” or disguised to look like a heartfelt gesture. Includes: Casual get-together that results in a business call – “I’ve got an opportunity” Birthday card with biz cards or “greatest compliment I can receive is a warm referral” Keep business and appreciation separate! Combining the 2 nullifies the appreciation.

Advanced Strategies : 

Advanced Strategies ADVANCED STRATEGIES Ready for the SECRETS? Are You Sure? Get Your Pen Ready!!! These Might Change Your LIFE!!

Advanced Strategies : 

Advanced Strategies “THANK YOU” “I Appreciate You!” How do YOU feel when someone GENUINELY says “Thanks” or “I appreciate you”?

What I Do : 

What I Do Nice Touch Marketing Help you put systems in place to increase your customer retention, referrals and closing ratios. Appreciation Marketing Coach Help you be “likeable” SendOutCards Rep Best tool for showing Appreciation Extremely Cost-effective Oprius Client Relationship Manager Rep Simple yet versatile web based CRM. Email Campaigns, Group Emails, Tasks, Calendar, **Sync to Smartphone, SendOutCards**

Slide 12: 

“I have the pleasure to work with business people such as yourself, helping them increase their referrals, their client retention and their closing ratios. I do this by bringing the “human touch” back into our “high tech” world.” A good lead for me is anyone with clients who like to feel that their business is appreciated.

Slide 13: 

"Appreciation can make a day, even change a life. Your willingness to put it into words (action) is all that is necessary." Margaret Cousins

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