SMPS Themes for Proposals

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Presentation Description

Presented this in 2006 to Wisconsin SMPS

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Presentation Transcript

The Magnetism of Themes : 

The Magnetism of Themes Copyright, 1996 © Dale Carnegie & Associates, Inc. Laura Ricci, MBA 1Ricci LLC Presented to SMPS Wisconsin Chapter October 17, 2006

Goals and objectives : 

Goals and objectives

Laura Ricci : 

Laura Ricci Inc. Magazine named her Web Strategist of 2002 Supporting Good People Doing Great Things since 1996 19 years corporate change agent Author of two books, many reports, hundreds of proposals. Moved to Wisconsin for the weather

Themes: : 

Themes: Get your proposal reviewed first Derive from customer knowledge Encapsulate your message WIN proposals

Your Proposal Reviewed First : 

Your Proposal Reviewed First

Specific to the Decision-makers : 

Specific to the Decision-makers Photo courtesy of Nick Benjaminsz

Specific to the Project : 

Specific to the Project Nolte Won’t Put Your Pony Out To Pasture

Specific to the Client : 

Specific to the Client Staying On Track Kansas Army Ammunition Plant in Parsons, Kansas

Specific to Your Relationship : 

Specific to Your Relationship “You can’t learn this stuff overnight!”

Specific to an Off Topic Issue : 

Specific to an Off Topic Issue Leave the Designing to Us

Build Winning Themes : 

Build Winning Themes Specific to your decision-makers Specific to the project Specific to the client Specific to your relationship Specific to an off-topic issue

How to Cook Themes : 

How to Cook Themes Attendees: Those with knowledge of the customer. Smaller the quicker Brainstorm Issues of Critical Importance Creative Idea Flow: Theme Test Theme write benefits for each issue to the theme

The Magnetism of Themes : 

The Magnetism of Themes Copyright, 1996 © Dale Carnegie & Associates, Inc. Laura Ricci, MBA 1Ricci LLC 414.807.3669 LRicci@1Ricci.com