Social marketing: walk on the wild side

Social Media Marketingis a Walk On The Wild Side : 

Jan 1, 2010 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com Social Media Marketingis a Walk On The Wild Side Take a walk on the wild side: Lou Reed

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Jan 1, 2010 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com Traditional marketing: Interruption advertising Press releases Advertorials Product placement Paid reviews All under control by the money spend

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Jan 1, 2010 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com Social media marketing has dangerous image: Uncontrolled Scary image Time consuming 2-way or n-way communications SOX A Walk On the Wild Side

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Jan 1, 2010 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com The scary image: Consultants and peers will paint the image of: The many dangers The hazards The failures The new challenges (Consultants: in order to make more money) Businesses want help and consulting

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Jan 1, 2010 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com Uncontrolled Traditional marketing: 100% controllable Social media marketing: not at all Many possible players - participators Many emitters of information Many interactions Many collisions of messages possible Uncontrolled = risks involved

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Jan 1, 2010 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com Time consuming: Traditional marketing: Create - decide on channels - pay ad space - expose - result Social media marketing: Create - publish – re-create – publish - … The outcome is undefined Takes time over and over again Time = money

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Jan 1, 2010 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com Communication: Traditional marketing: one-way Social media marketing: At least 2-way communication Probably communication interactions with many: n-way communication This difficult to start and to operate and to control Complex and not used to conversations

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Jan 1, 2010 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com The time is now to embrace Social Media Marketing The Walk On The Wild Side is a must now: Learn Transform your marketing Don’t stay behind

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Jan 1, 2010 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com As companies land on your website Leverage the Internet for your own benefit: Know the companies visiting your website Leads Customers Ex-Customers Know their interests Analyze the increase or decrease of their interests

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Jan 1, 2010 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com LEADSExplorer www.LEADSExplorer.com The web service for knowing: who visits your website by company name their interests Engago Technologies Ltd. Contact: info@LEADSExplorer.com