Slide 2:
Sep 1, 2009 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com Email campaigns:
Shooting with a machine gun
Who are you aiming at?
What are you aiming at?
A target group of people within companies
Uncertainty of any interest
Low success rate
Requires to send hundreds of emails in order to get a lead
Requires to send thousands of emails to get a sale closed
Slide 3:
Sep 1, 2009 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com Email campaigns require:
Email addresses
How to obtain?
Buy a list:
Quality of list
Selection criteria
Collect email addresses from website
A suiting message
No knowledge of need = little chance of appropriate / suited
A timely message
The right message on the wrong time = a waste
Slide 4:
Sep 1, 2009 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com Drawbacks:
Sending large quantities of emails
Interrupting many un-interested people
Annoyed people will not buy when needed
Seems low cost at first
When adding up all the costs involved: not so cheap
When labeled as spammer: the cost becomes high
Slide 5:
Sep 1, 2009 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com Solution: sniper rifle email campaigns
Only email those companies that:
Have visited your website and have shown interest
Increase their website visit activity
Advantages:
Less emails to be send
No people to disturb that are not interested
How?
Using LEADSExplorer web service
Slide 6:
Sep 1, 2009 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com Benefits:
Sending less emails
Less management and overhead costs
Higher potential success rate
Addressing interested companies
Slide 7:
Sep 1, 2009 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com LEADSExplorer www.LEADSExplorer.com
is a web service for B2B businesses by
Engago Technologies Ltd.
Contact us: info@LEADSExplorer.com