Slide 2:
Sep 1, 2009 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com You B2B website has visitors due to:
All of you marketing is referring to your website
SEO: Findability on the Search Engines
Links from other websites
Convenience of the Internet for information over:
Trade shows: travel and time
Printed media: not immediate – not on demand
On demand information
These visitors are potential customers
Slide 3:
Sep 1, 2009 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com Find interested parties:
Identify company names of visitors
Visit data / analytics by company
Origin on Internet: search terms or referencing sites
Interest derived from pages visited
Internet information on company
Number of return visits
Qualify as leads
Based upon all the above
Using LEADSExplorer
Slide 4:
Sep 1, 2009 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com Communicate to your leads
Contact qualified leads
Using contact names found on the Internet
Bring appropriate message based on interest
Analyze communication and the visits
Inspect Activity charts for:
Reaction by visit on communication
Increase or decrease of interest
Improve nurturing
All within LEADSExplorer
Slide 5:
Sep 1, 2009 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com The workflow:
The visitors become companies
The companies become leads
The leads receive communication
The visit reactions can be analyzed
The nurturing can be improved
The lead becomes a customer
The customer pays the invoice
Slide 6:
Sep 1, 2009 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com LEADSExplorer www.LEADSExplorer.com
is a web service for B2B businesses by
Engago Technologies Ltd.
Contact us: info@LEADSExplorer.com