Introduction. :
Introduction. Our business is a mini resort “city” which is located in a pictorial place with pure mountain air and surrounded with forest. The name of our resort is “Joy Galaxy”. The two paramount groups of our interest are families and young people aged from 18 to 25. In our small “Galaxy” of entertainment our customers can find fun fairs, aqua parks, shows for children, casinos, cinema, discothèques, restaurants and of course wonderful little houses were are visitors stop.
Step 1: Developing the Company Vision. :
Step 1: Developing the Company Vision. The Vision of our business is: “Joy Galaxy and its meritocracy and outgoing people know the secret of the best and unforgettable vacation”.
Step 2: Developing the Company Mission. :
Step 2: Developing the Company Mission. The Mission of our company is the following: “Joy Galaxy gives the opportunity to families and young people to forget about the every day routine and to plunge into the paradise of fun and entertainment and does this with the highest level of customer service while rewarding our employees for excellent performance of their duties”.
Step 3: Developing the Company Values. :
Step 3: Developing the Company Values. Our Corporate Values provide the foundation for our entertainment resort “Joy Galaxy”. Our values and principles also help us on our journey to sustainable development. By living according our defined Corporate Values and Business Principles we can meet the needs of our business, stakeholders and customers, thus protecting, sustaining and enhancing human, natural and financial capital for the future.
In all our relationships we will demonstrate our steadfast commitment to: Customer Satisfaction
Quality
Passion for winning/ Leadership
Enhancing Shareholder Value
Professionalism
Innovation
Integrity
Teamwork
Valuing our people
Good Corporate Citizenship
Step 4: Critical Success Factors. :
Step 4: Critical Success Factors. This section is about Сritical Success Factors. Critical success factors are those things which must go right for our business to achieve its mission.
These success factors were identified as a result of careful study of outcomes that are needed for a successful growth of our business and are expected by our customers.
Market:
Increase the number of customers and the level of acknowledge.
Services:
Develop high-quality service by innovations and skill improvement of personnel.
Improve our services’ competitiveness Customers:
Satisfy customers through outstanding service and quality at competitive prices.
Establish the leadership role as the most reliable place for unforgettable vacation.
Sales/Delivery distribution:
Create a good marketing team by hiring/headhunting the best and popular marketing genius
Develop good relationships with a popular PR company
Development of a creative concept of advertising campaign
Technology:
Improve the quality of technical support
Imply different innovations
Upgrade technologies.