Three ideas :
Since a majority of the target market looks to the internet as a way to browse their options/search for what they want before they go into the store, I think JCPenney should look into purchasing space on search engine pages so that their name shows up towards the top or at least on the first page.
I typed in “department stores” on Google and JCPenney did not show up until the second page. Three ideas
Three ideas :
My second idea would be for JCPenney to include their Twitter on their site. They have Facebook on there, but seemed to have forgotten about including their Twitter. I think this is important because one source wrote that, “20% of online adults age 25-34 have used Twitter”, which was the largest percentage out of all the other age groups.” Three ideas http://www.socialmediatoday.com/SMC/78505
Three ideas :
I also think that the site should be more interactive and exciting to go to. They already have great commercials that express the target market’s style and confident attitude. I feel like their site should also convey some of the main attitudes and macro trends that the case study mentions. Three ideas
Three questions :
I would like the research team to take a deeper look into how JCPenney chooses to take advantage of the holidays and increase their market share during these particular times of the year. Research how they strategically decorate, the sales they annually have/are known for and ultimately stand out from their competitors.
They should research JCPenney’s way of clienteling and/or how they can strengthen their way of doing it.
They could begin doing this by looking into becoming more tech savvy. This would definitely benefit the store as a whole if they create and manage client relationships because then the clients are more likely to think about, visit, and buy from JCPenney when they have dollars to spend.
I am also curious about the last time JCPenney has chosen to update their store appearance or even logo style. They touched on it a little in the “History” part of the case study, but I feel like this would be good to know and possibly a step in the direction of changing their look entirely. Three questions
Interviews :
Interviews Interview #1
Who: Wendy
Age: 25
Where: Macy’s
Marital Status: Single Interview #2
Who: Carly
Age: 26
Where: Sears
Marital Status: Single Interview #3
Who: Christy
Age: 29
Where: JCPenney
Marital Status: Married
Questions asked :
1) What specific items do you look to buy from department stores?
2) When it comes to the atmosphere of a department store, what things do you particularly find pleasing about it?
3) What would you say sets apart your preferred department store from the rest?
4) Do you go onto department store websites?
If so, what do you like about the sites you visit?
If not, is there anything they could include on their site to make you want to visit more?
5) If you could change anything about your preferred department store, what would it be? Questions asked