Flogs and Meat Puppets:
Flogs and Meat Puppets Wal-Mart breached transparency by not revealing the link of bloggers to Edelman
Sony breached transparency by creating a website for PSP seemingly created by a public
Facebook meat puppets pose a threat to transparency and company honesty
Privacy and Minors:
Privacy and Minors AOL breached search privacy by revealing search terms generated by users
MySpace did not actively thwart hacking into minor’s accounts
Xanga.com violated minors rights to anonymity
Little Debbies and Snackwells breached minor’s rights in asking for private information without parental consent
User Generated Content:
User Generated Content Chevy faced problems when a campaign for user-generated commercials backfired with attack commercials on Chevy
Malibu Rum ran into issues with a campaign for users to submit youtube.com videos for a contest