Trans Wars - A New Hope

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Not a very long time from now on a campus close, really close… I mean really really close… San Francisco State University: A Campus Divided Even when gas prices are higher than ever, and other alternatives such as MUNI, BART and, even, bicycles are widely available, driving cars is still rising at an alarming rate. Students across the vast student body are actually hurting our environment. However, there is HOPE. The Planeteers, who consists of 5 awesome SFSU students from PSY 456: Environmental Psychology (Fall 2008), believe that they have the power to turn things at SFSU around. With help of their magical rings and refreshing program, the Planteers vow CHANGE will happen… And are confident they will get an A in doing so…

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Auto Disadvantages Harmful to the environment Total daily mileage traveled in San Francisco increased from 805,000 miles to 829,000 miles from 2000-2007, an increase of 4.7% (Demographia 2008) American cars emit 333 million tons of CO2 each year (more than 1/5th of the nation’s total CO2 emissions) Can potentially become an environmental stressor due to traffic jams, which can lead to some to displace their frustrations on others around them. There’s nothing like arriving to class with a clear mind and ready to learn!

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The “It pay$ to go GREEN!” Transportation Rewards Program The Planeteers Present... By: Kristin Carrillo, Joshua Dudley, Wei Kwong, Raymond Lagman, Alan Naguit and rin Sosa

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“It pay$ to go GREEN!” Works in conjunction with the SFSU OneCard. Used at BART & MUNI Refillable at several locations on campus Each BART train and MUNI vehicles will be equipped to accept the TransCard as a form of payment BART and MUNI tickets will be sold at discounted prices at a daily rate of $1-5 Weekly rates will be sold for $13 Monthly rates will be sold at $38 Combinations of BART and MUNI will be allowed and encouraged

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Our Core Theories To Change Behavior Foot-In-The-Door Technique Small action gradually becomes a larger Social Diffusion Behavior is changed when others around an individual do something Punishment Garage parking rates will increase to $1.50 per hour $10 for all day parking Street meters will also increase to $1.50 per hour Citations for unmetered parking zones will be doubled to $150 per violation.

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Bay Area Rapid Transport Reaches out to a total of 104 miles around the Bay Area Total of 43 stations 15 surface 13 elevated 15 subway Can reach up to 80 mph 33 mph average Fares are bases on the distance you travel Avoid traffic Avoid time parking & tickets

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Trolley-bus Powered by hydroelectric Hetch Hetchy Water & Power Project Largest trolley-bus fleet in the United States and Canada Energy efficient Quieter Less polluting Less maintenance Longer lasting 16 routes 344 electric trolley buses 60 Articulated trolley buses (60 feet long) 284 standard trolley buses (40 feet long)

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Hybrid bus Produce 40% less oxides of nitrogen Reduce greenhouse gases by 30% 30% increase in fuel efficiency No transmission to service Less moving parts Less wear and tear on engine Less expensive engine

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SFSU Electronic Coupon Transfer System Riders from BART or MUNI will be rewarded an Electric Coupon Transfer Book (ECT) for every time they ride a total of 15 days ECT is EXCLUSIVE to SFSU! Each coupon can only be used once, but there will be different coupons every month Rider status can be viewed online @ http://www.TransCard.com/SFSU/ECT.html Offers expire 4 months after the initial transfer date

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Electronic Coupon Book Discounts Discounts at the SFSU Book store and food venders on campus. Discounts on events, tourists sites, restaurants, shops, malls and clubs throughout the Bay Area Discount and free offers on iTunes Movie passes Different offers are given every month!

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Saving Benefits Saves you the TIME wasted looking for parking spots Saves $$$! No Gas! DMV Parking Less Spent on maintenance Insurance

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Health Benefits Improves your resistance to weather extremes Works your heart & lungs with proven benefits of negative ions Strengthens your metabolism Alleviates stress Improves muscle tone

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Electronic Coupon Book for Bikers Option of free bike storage spaces & complimentary bike locks Those who bike 20 days out of the month will be rewarded an electronic coupon book card similar to the TransCard Offers the same discounts and other free offers of a normal TransCard

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