FCG Services Overview v1

Customer MarketingServices PortfolioOverview: 

Customer Marketing Services Portfolio Overview

Fusion’s Core Mission Is to “Connect All the Dots” for Developing and Applying Actionable Insight : 

Fusion’s Core Mission Is to “Connect All the Dots” for Developing and Applying Actionable Insight LINKING KEY BUSINESS DISCIPLINES FCG Fact-Based.... ….Consumer-Focused

Fusion Helps Clients to Break Through All the Barriers to Improved Sales Performance: 

Fusion Helps Clients to Break Through All the Barriers to Improved Sales Performance Comprehensive Category Data Relevant Information Business-Building Knowledge Sustained, Incremental Business Gains Retailer-Specific Action Plans Business-Building Strategies

There Are Many Ways for Fusion to Help YouThrough Development and Use of Actionable Knowledge: 

There Are Many Ways for Fusion to Help You Through Development and Use of Actionable Knowledge Web-based Consumer Surveys Gold Standard Benchmarking KNOWLEDGE COMMUNICATION Strategic Selling Presentations Issue-specific Sell Sheets Analytical Models Customization Support Client Training Programs ONE-STOP ACTIONABLE KNOWLEDGE DEVELOPMENT KNOWLEDGE CREATION KNOWLEDGE APPLICATION

Fusion Can Also Help You to Reach Out to Consumersfor Fresh, Issue-Specific Insights With Its R3 Service: 

Fusion Can Also Help You to Reach Out to Consumers for Fresh, Issue-Specific Insights With Its R3 Service Questionnaire Design Survey Hosting Data Collection Data Analysis Data Visualization INTEGRATION INTO A COMPELLING BUSINESS NARRATIVE You are invited to participate in a survey... ONE-STOP ACTIONABLE KNOWLEDGE DEVELOPMENT by

Gold Standard Development Is Based on a Logical Framework for Analyzing the Relationship Between In-Store Support Levels and Overall Category Sales Rate: 

Gold Standard Development Is Based on a Logical Framework for Analyzing the Relationship Between In-Store Support Levels and Overall Category Sales Rate ACCOUNT SEGMENTATION MODEL AVERAGE CATEGORY SALES RATE ($/MM ACV) COMPARISONS SKU Count Range ADVANTAGES TO THIS APPROACH Provides a manageable number of support levels to assess Allows for a robust sample at each level Allows testing of different product aggregates with a consistent methodology Allows testing of different types of support with a consistent methodology

There Are Many Ways for Fusion to Help YouThrough Development and Use of Actionable Knowledge: 

There Are Many Ways for Fusion to Help You Through Development and Use of Actionable Knowledge ONE-STOP ACTIONABLE KNOWLEDGE DEVELOPMENT Web-based Consumer Surveys Gold Standard Benchmarking Strategic Selling Presentations Issue-specific Sell Sheets Analytical Models Customization Support Client Training Programs KNOWLEDGE COMMUNICATION KNOWLEDGE CREATION KNOWLEDGE APPLICATION

Fusion Also Turns Insight Into Strategic Frameworks : 

Fusion Also Turns Insight Into Strategic Frameworks Penetration Frequency Transaction Size Gross Margin Efficient Assortment Efficient Layout Efficient Pricing Efficient Promotion New Product Introduction BUSINESS OBJECTIVE BUSINESS-BUILDING PRINCIPLE CONSUMER-BASED RATIONALE More Sales Encourage Repeat Purchase Bring customers to the category more often More Profits Encourage Trade Up Switch customers to higher Quality/Margin Products More Shoppers Simplify Choice Make it easier for consumers to shop the category CATEGORY GROWTH BLUEPRINT DEVELOPMENT BUYING RATE LEVERS CATEGORY MGMT LEVERS

Fusion Builds Complete Strategic Selling ToolPortfolios That Address All Critical Market Challenges : 

Fusion Builds Complete Strategic Selling Tool Portfolios That Address All Critical Market Challenges THE BEECH-NUT STRATEGIC SELLING TOOL PORTFOLIO

Fusion Can Build Sophisticated AnalyticalModels to Drive Better Business Decisions : 

Fusion Can Build Sophisticated Analytical Models to Drive Better Business Decisions PROFIT GAP - STATUS QUO VS. BEECH-NUT STOCKED

There Are Many Ways for Fusion to Help YouThrough Development and Use of Actionable Knowledge: 

There Are Many Ways for Fusion to Help You Through Development and Use of Actionable Knowledge Web-based Consumer Surveys Gold Standard Benchmarking Strategic Selling Presentations Issue-specific Sell Sheets Analytical Models Customization Support Client Training Programs KNOWLEDGE COMMUNICATION KNOWLEDGE CREATION KNOWLEDGE APPLICATION ONE-STOP ACTIONABLE KNOWLEDGE DEVELOPMENT

Fusion Enables You to Tell the RightStory to the Right Audience at the Right Time: 

Fusion Enables You to Tell the Right Story to the Right Audience at the Right Time STRATEGIC SELLING TOOL CUSTOMIZATION

Fusion Can Develop Training ProgramsThat Move Capabilities Out Into the Field: 

Fusion Can Develop Training Programs That Move Capabilities Out Into the Field Create Your “Way” of Doing Things: Achieve the proper mix of Art & Science Establish a consistent development approach Maintain a consistent customization approach Maximize the payoff on data and research investments Insure having the right story for the right audience at the right time DEVELOPING TRAINING PROGRAMS THAT GET RESULTS

Fusion Can Help You to EffectivelyAddress Market Pressures That You Currently Face: 

Fusion Can Help You to Effectively Address Market Pressures That You Currently Face CRITICAL MARKET PRESSURES RETAILER CONSOLIDATION INTENSIFIED COMPETITION CONSUMER SEGMENTATION FINANCIAL CONSTRAINTS

What Are the Critical Issues That Fusion Can Help You to Address? : 

What Are the Critical Issues That Fusion Can Help You to Address?