logging in or signing up 6 5 SA MktgCapabilities Tatiner0511 Kestrel Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 58 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: September 29, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: IEEE Standards Association Marketing Overview Marketing Definition: Marketing Definition Marketing is the art of making someone want something that you have. “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individuals and organizational objectives.” American Marketing AssociationMarketing IEEE-SA Objectives: Marketing IEEE-SA Objectives Build brand awareness & image Create demand for products & services Increase sales/revenue Increase participation in program Change attitudes & perceptions Secure new standards work Gain new IEEE-SA members Retain IEEE-SA members Marketing IEEE-SA Functions: Marketing IEEE-SA Functions Research Direct marketing/promotion of products/program and services Indirect marketing/image building Public relations AdvertisingMarketing Direct Marketing Tactics: Marketing Direct Marketing Tactics Direct mail campaigns (email and print) Website presence Develop & use of media lists & news wires Targeted collateral at trade events/exhibitsMarketing Indirect Marketing Tactics: Marketing Indirect Marketing Tactics Lectures & guest speaking engagements Articles/papers Author a book (Standards Information Network) E-mail news letter or bulletin SurveysMarketing What we can do for you: Marketing What we can do for you Understand needs Define clear marketing objective(s) Create defined strategies Outline tasks & timelines Coordinate marketing efforts Marketing Standing Activities: Marketing Standing Activities Promotion of standards and activities in: IEEE Online Store IEEE-SA website/IEEE website IEEE news vehicles External news vehicles Targeted, topical direct mailings (IEEE and via distributors) IEEE Standards Online Subscriptions IEEE VuSpec™CD-ROM products Marketing Standing Activities: Marketing Standing Activities News release development and dissemination Key milestones, events, activities Call for participation/interest Collateral material development Flyers, brochures ResearchMarketing Standing Activities: Marketing Standing Activities Thank You! Marketing contact: Karen McCabe Senior Marketing Manager k.mccabe@ieee.org 732 562 3824 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
6 5 SA MktgCapabilities Tatiner0511 Kestrel Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 58 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: September 29, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: IEEE Standards Association Marketing Overview Marketing Definition: Marketing Definition Marketing is the art of making someone want something that you have. “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individuals and organizational objectives.” American Marketing AssociationMarketing IEEE-SA Objectives: Marketing IEEE-SA Objectives Build brand awareness & image Create demand for products & services Increase sales/revenue Increase participation in program Change attitudes & perceptions Secure new standards work Gain new IEEE-SA members Retain IEEE-SA members Marketing IEEE-SA Functions: Marketing IEEE-SA Functions Research Direct marketing/promotion of products/program and services Indirect marketing/image building Public relations AdvertisingMarketing Direct Marketing Tactics: Marketing Direct Marketing Tactics Direct mail campaigns (email and print) Website presence Develop & use of media lists & news wires Targeted collateral at trade events/exhibitsMarketing Indirect Marketing Tactics: Marketing Indirect Marketing Tactics Lectures & guest speaking engagements Articles/papers Author a book (Standards Information Network) E-mail news letter or bulletin SurveysMarketing What we can do for you: Marketing What we can do for you Understand needs Define clear marketing objective(s) Create defined strategies Outline tasks & timelines Coordinate marketing efforts Marketing Standing Activities: Marketing Standing Activities Promotion of standards and activities in: IEEE Online Store IEEE-SA website/IEEE website IEEE news vehicles External news vehicles Targeted, topical direct mailings (IEEE and via distributors) IEEE Standards Online Subscriptions IEEE VuSpec™CD-ROM products Marketing Standing Activities: Marketing Standing Activities News release development and dissemination Key milestones, events, activities Call for participation/interest Collateral material development Flyers, brochures ResearchMarketing Standing Activities: Marketing Standing Activities Thank You! Marketing contact: Karen McCabe Senior Marketing Manager k.mccabe@ieee.org 732 562 3824