Quiz 4: Corporate Blogging

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Category: Education
     
 

Presentation Description

Corporate Blogging

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Presentation Transcript

Corporate Blogging : 

Corporate Blogging Taking advantage of the internet… or taking advantage of your consumers?

Blogs : 

Blogs Posting a Blog, pretending its impartial This can distance your consumers Unethical! Discredits your opinions

Meat and Sock Puppets : 

Meat and Sock Puppets Using fake profiles (Meat Puppets) Disclosure of personal information Against Internet laws Using thinly veiled aliases (Sock Puppets) Fake blogs or contests

Unethical Contests : 

Unethical Contests Commercial Contests Can be great viral publicity Can create negative publicity! Rigging contests Can be illegal! Can distance your consumers if they notice!

Is it worth it? : 

Is it worth it?