Blogs :
Blogs Posting a Blog, pretending its impartial
This can distance your consumers
Unethical!
Discredits your opinions
Meat and Sock Puppets :
Meat and Sock Puppets Using fake profiles (Meat Puppets)
Disclosure of personal information
Against Internet laws
Using thinly veiled aliases (Sock Puppets)
Fake blogs or contests
Unethical Contests :
Unethical Contests Commercial Contests
Can be great viral publicity
Can create negative publicity!
Rigging contests
Can be illegal!
Can distance your consumers if they notice!
Is it worth it? :
Is it worth it?