introduction:
introduction innovative clothing = higher self worth great interest in fashion design large number of women’s shoe retailers no custom shoe retailers propose a Build-A-Bear style store minsko is Norwegian for “my shoes” mission statement to allow women to wear their own designs
overview:
overview staging area design materials inspiration materials blanks fabrics, rivets, buttons, buckles, etc. cobblers make your designs come true offer advice stitching a la carte pricing contest driven regular retail store
specifics:
specifics limited liability corporation liability protection variable sources of funds/ownership market segment women 18+ upper, upper-middle class obstacles high start up novelty factor competition high consumer investment variety
marketing:
marketing create and conquer social responsibility partnerships image
references:
references Goldsmith, R. (1999). Fashion innovativeness and self-concept: a replication. Journal of Product & Brand Management , 8 (1), Retrieved from http://www.emeraldinsight.com/journals.htm?articleid=857686&show=abstract Kaplan, J, & Warren, A. (2010). Patterns of entrepreneurship management . Hoboken, NJ: Wiley. Pinson, L. (2009). Business plan outline . Retrieved from http://www.business-plan.com/outline.html Rennhoff , A, & Serfes , k. (2008, January 28). Estimating the effects of a la carte pricing: the case of cable television . http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1085392 Zeithaml , V. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. The Journal of Marketing , 52 (3), Retrieved from http://www.jstor.org/stable/1251446