Case Study: Akron Children's Hospital 3

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Presentation Description

Case study of a children's hospital and the development of necessary research to determine how to increase patronage.


Presentation Transcript


INTRODUCTION Research Question What influences factor into a person’s decision to choose a specific children’s hospital? Nominal Ordinal


INCOME What is your annual household income? Less than $24,999 $25,000 to $49,999 $50,000 to $99,999 $100,000 to $199,999 $200,000 or more Why? Does income play a role? Ordinal


DISTANCE How far away is your household from Akron Children’s Hospital? 0-5 miles 6-15 miles 16-25 miles 25-50 miles Greater than 50 miles Why? Does distance play a role? Ordinal


INSURANCE Which insurance provider did you use during your child’s visit to Akron Children’s Hospital? (Check all that apply) Blue Cross Blue Shield Private Medicaid Kidcare Other (List_______) None Why? Does insurance play a role? Nominal


SERVICE DEPARTMENT Which specialty service department did your attend child receive care from? (Check all that apply) Cardiology Hematology Oncology Neurology Pulmonary Orthopedic Other (list) ____________ Why? To understand reasoning behind specific departments and do they play a role in decision making process? Nominal


QUALITY OF CARE How would you rate the quality of care your child received at Akron Children’s Hospital? Unsatisfied Somewhat satisfied Satisfied Very satisfied Why? How did the service stack up to expectations? Ordinal


INSURANCE INFLUENCE On a scale 1 to 5, how much of an influence is insurance acceptance in your choice of a children’s hospital? (1=very little, 5=very much) NOT AT ALL--------1---------2----------3----------4----------5 Why? Does influence play a role? Ordinal


ANALYSIS Demographic Income and Distance Bell Curve Analysis Find points of average Department and Insurance Categorical Tests Statistical analysis between variables T-test Interval Chi Squared Nominal, or average of ordinal


Summary Income Distance Insurance Type Service Department Quality of Care Insurance Influence Analysis

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