logging in or signing up Agri Input Kapil1009 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 65 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: December 05, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Welcome : Welcome 1 28.10.2011 “Competitive Analysis of major Brands in Cotton and Maize in Jalgaon (Maharashtra)” : “Competitive Analysis of major Brands in Cotton and Maize in Jalgaon (Maharashtra)” Course- Agri Input Marketing Submitted To- Dr. Siva Prasad (Faculty Guide) Submitted By- Mr. Kapil V Behare (1009) FOOD AND AGRIBUSINESS SCHOOL, HYDERABAD. 2 28.10.2011 CONTENT OF PRESENTATION- : CONTENT OF PRESENTATION- INTRODUCTION STATUS OF SEEDS INDUSTERY AREA PROFILE OBJECTIVES METHODOLOGY DATA ANALYSIS AND INTERPRETATION BRANDS OF COMPANY IN COTTON AND MAIZE CONCLUSION 3 28.10.2011 INTRODUCTION- : INTRODUCTION- Agri-Input Marketing. Importance of Agri-Input- Quality input will give Quality output. Increase productivity. Modern Agriculture with new technologies can be generated through Agri-Inputs 4 28.10.2011 Slide 5: Crop is important for food security, Seed is important for crop security. 5 28.10.2011 Current status of seed industry : Current status of seed industry 6 The global seed market - $ 36.5 billion (Rs 160000 crore) INDIA - 6th largest Seed Industry $ 1500 m (6600 crore), after US – $ 8500 m China - $ 4000 m France - $ 2100 m Japan - $ 1800 m Brazil - $ 1750 m Indian seed industry has grown at 7% over the last 10 years 9% in last 3 years Global - <5% 28.10.2011 Public Private Comparison- : Public Private Comparison- 7 28.10.2011 Slide 8: 8 28.10.2011 Area profile- : Area profile- 9 28.10.2011 Area profile- : Area profile- Jalgaon District is located in the north-west region of the state of Maharashtra It is a major business centre for tea, gold, pulses, cotton and bananas. Jalgaon has got pretty diverse climate. Soil- Black Cotton Soil Temp- 45 Degree Celsius Rainfall- 700mm (During Monsoon) Banana and Cotton are main crops in Jalgaon Bananas grown in the district are exported outside the State and to other countries. 10 28.10.2011 Other crops grown in jalgaon region- : Other crops grown in jalgaon region- 11 Companies dealing in jalgaon area- : Companies dealing in jalgaon area- Mahyco Seeds Nuziveedu Seeds Pioneer Seeds J.K. Seeds Vibha Seeds Ajeet Seeds Rassi Seeds Monsanto Seeds US-Agri Seeds Ankur Seeds Nath Seeds 12 28.10.2011 Objectives- : Objectives- To study the market structure of Cotton and Maize in Jalgaon. To study the relationship between Dealers and Seed Companies To study the different brands of companies in Cotton Seeds and Maize Seed in Jalgaon. 13 28.10.2011 Methodology- : Methodology- Descriptive type of research has been conducted. Method of sampling: Simple Random Sampling Sampling area: Jalgaon Dist. (Maharashtra) Sample size: 15 Dealers Structured questionnaire and personnel interviews with Distributors/Dealers/Retailers. Source of data: Primary data: Distributors/Dealers/retailers. Secondary data: From various sources (Agriculture magazine, Internet, Company’s employees etc.) 14 28.10.2011 Slide 15: DATA ANALYSIS AND INTERPRETATION 15 28.10.2011 Selection Criteria for the Distributors/Dealers/Retailers- : Selection Criteria for the Distributors/Dealers/Retailers- 16 28.10.2011 Purchasing Pattern of Seeds from Seeds Companies- : Purchasing Pattern of Seeds from Seeds Companies- 17 28.10.2011 Promotional Activities by Seeds Companies- : Promotional Activities by Seeds Companies- 18 28.10.2011 Promotion at dealer’s shop- : Promotion at dealer’s shop- 19 Company Interaction with dealer- : Company Interaction with dealer- 20 28.10.2011 Dealers Expectations from Seeds companies- : Dealers Expectations from Seeds companies- 21 28.10.2011 Competitive analysis- For cotton and maize : Competitive analysis- For cotton and maize 22 28.10.2011 Slide 23: 23 Slide 24: 24 Slide 25: 25 Finding and Suggestions- 1/2 : Finding and Suggestions- 1/2 In Jalgaon region, wide scope for the cotton and maize seeds business. Seeds companies can increase there sales by giving technical support and demonstration with the help of dealers to the farmers. Visits of company person to the dealers shop is 47% i.e. 15 days interval. Dealers expected quality of seeds (54%) and 33% sais schemes and discounts. 26 28.10.2011 Cont… 2/2 : Pioneer seeds having strong market for maize (Vara. 30V92) Monsanto, Rassi and Mahyco seeds for having strong brand for cotton varieties. Monsanto, Rassi, Ajeet and Mahyco seeds having excellent seeds quality. Dealer expected that the information given on packets should be in local language. 27 Cont… 2/2 Thank you… : Thank you… 28 28.10.2011 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Agri Input Kapil1009 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 65 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: December 05, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Welcome : Welcome 1 28.10.2011 “Competitive Analysis of major Brands in Cotton and Maize in Jalgaon (Maharashtra)” : “Competitive Analysis of major Brands in Cotton and Maize in Jalgaon (Maharashtra)” Course- Agri Input Marketing Submitted To- Dr. Siva Prasad (Faculty Guide) Submitted By- Mr. Kapil V Behare (1009) FOOD AND AGRIBUSINESS SCHOOL, HYDERABAD. 2 28.10.2011 CONTENT OF PRESENTATION- : CONTENT OF PRESENTATION- INTRODUCTION STATUS OF SEEDS INDUSTERY AREA PROFILE OBJECTIVES METHODOLOGY DATA ANALYSIS AND INTERPRETATION BRANDS OF COMPANY IN COTTON AND MAIZE CONCLUSION 3 28.10.2011 INTRODUCTION- : INTRODUCTION- Agri-Input Marketing. Importance of Agri-Input- Quality input will give Quality output. Increase productivity. Modern Agriculture with new technologies can be generated through Agri-Inputs 4 28.10.2011 Slide 5: Crop is important for food security, Seed is important for crop security. 5 28.10.2011 Current status of seed industry : Current status of seed industry 6 The global seed market - $ 36.5 billion (Rs 160000 crore) INDIA - 6th largest Seed Industry $ 1500 m (6600 crore), after US – $ 8500 m China - $ 4000 m France - $ 2100 m Japan - $ 1800 m Brazil - $ 1750 m Indian seed industry has grown at 7% over the last 10 years 9% in last 3 years Global - <5% 28.10.2011 Public Private Comparison- : Public Private Comparison- 7 28.10.2011 Slide 8: 8 28.10.2011 Area profile- : Area profile- 9 28.10.2011 Area profile- : Area profile- Jalgaon District is located in the north-west region of the state of Maharashtra It is a major business centre for tea, gold, pulses, cotton and bananas. Jalgaon has got pretty diverse climate. Soil- Black Cotton Soil Temp- 45 Degree Celsius Rainfall- 700mm (During Monsoon) Banana and Cotton are main crops in Jalgaon Bananas grown in the district are exported outside the State and to other countries. 10 28.10.2011 Other crops grown in jalgaon region- : Other crops grown in jalgaon region- 11 Companies dealing in jalgaon area- : Companies dealing in jalgaon area- Mahyco Seeds Nuziveedu Seeds Pioneer Seeds J.K. Seeds Vibha Seeds Ajeet Seeds Rassi Seeds Monsanto Seeds US-Agri Seeds Ankur Seeds Nath Seeds 12 28.10.2011 Objectives- : Objectives- To study the market structure of Cotton and Maize in Jalgaon. To study the relationship between Dealers and Seed Companies To study the different brands of companies in Cotton Seeds and Maize Seed in Jalgaon. 13 28.10.2011 Methodology- : Methodology- Descriptive type of research has been conducted. Method of sampling: Simple Random Sampling Sampling area: Jalgaon Dist. (Maharashtra) Sample size: 15 Dealers Structured questionnaire and personnel interviews with Distributors/Dealers/Retailers. Source of data: Primary data: Distributors/Dealers/retailers. Secondary data: From various sources (Agriculture magazine, Internet, Company’s employees etc.) 14 28.10.2011 Slide 15: DATA ANALYSIS AND INTERPRETATION 15 28.10.2011 Selection Criteria for the Distributors/Dealers/Retailers- : Selection Criteria for the Distributors/Dealers/Retailers- 16 28.10.2011 Purchasing Pattern of Seeds from Seeds Companies- : Purchasing Pattern of Seeds from Seeds Companies- 17 28.10.2011 Promotional Activities by Seeds Companies- : Promotional Activities by Seeds Companies- 18 28.10.2011 Promotion at dealer’s shop- : Promotion at dealer’s shop- 19 Company Interaction with dealer- : Company Interaction with dealer- 20 28.10.2011 Dealers Expectations from Seeds companies- : Dealers Expectations from Seeds companies- 21 28.10.2011 Competitive analysis- For cotton and maize : Competitive analysis- For cotton and maize 22 28.10.2011 Slide 23: 23 Slide 24: 24 Slide 25: 25 Finding and Suggestions- 1/2 : Finding and Suggestions- 1/2 In Jalgaon region, wide scope for the cotton and maize seeds business. Seeds companies can increase there sales by giving technical support and demonstration with the help of dealers to the farmers. Visits of company person to the dealers shop is 47% i.e. 15 days interval. Dealers expected quality of seeds (54%) and 33% sais schemes and discounts. 26 28.10.2011 Cont… 2/2 : Pioneer seeds having strong market for maize (Vara. 30V92) Monsanto, Rassi and Mahyco seeds for having strong brand for cotton varieties. Monsanto, Rassi, Ajeet and Mahyco seeds having excellent seeds quality. Dealer expected that the information given on packets should be in local language. 27 Cont… 2/2 Thank you… : Thank you… 28 28.10.2011