Kantarmedia UK

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Presentation Description

Kantar Media is a well-established brand of trusted media analysts and advisors. We help the world’s advertisers, media owners, advertising/media/PR agencies, and publishers together with government, NGO, and trade organisations to measure their media reputation and impact. Our UK operation is a house of media expertise maintaining the tools, passion and understanding to deliver bespoke responses to our clients’ critical challenges. Our holistic approach covers the entire media spread- traditional, digital, mobile and social.

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Presentation Transcript

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Are you keen to learn about how to optimise your marketing and customer retention strategies?

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Online channel effectiveness (OCE) is the appropriate solution for you

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OCE allows websites to develop online growth and channel strategies to guide consumers towards online marketing interactions

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How does OCE help my website?

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OCE can benchmark your website effectiveness versus direct competitors with industry and customer specific KPIs

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OCE can help marketers identify opportunities to search for new customers, display advertising and refer sources for finding new customers

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OCE discover opportunities for enhancing customer acquisition or retention from your competitors and optimise your website performance

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Monitor the online activities of your prospects and customers on your competitors’ sites and in your main product categories.

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Increase traffic to your own site by analyzing best practices in terms of media strategies, search and online canvassing.

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What if I want to identify the industry’s best practices, is that possible? Yes, it is possible through continuous benchmarking of your competitor’s online performance

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For best OCE contact Ealing Gateway | 26-30 Uxbridge Road | London | W5 2AU Phn: +44(0)20 8433 4000

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