Kantar Media UK

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Kantar Media UK ( http://www.kantarmediauk.com/ ) helps set the industry's pace through our unrivalled global presence, our leading-edge technologies, and our passionate people who are driven by passion to think and go beyond the ordinary. We continuously prove our commitment to clients, offering them simple, elegant, best-in-class services that inspire and strengthen their efforts. Our goal is to help them maximise their momentum for competitive advantage.

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Following ethical consumer behaviour to reap benefits for marketers

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Who Are Ethical Consumers? Ethical consumers are those who prefer to use environment-friendly products from companies that act ethically

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Behaviour of Ethical Consumers Assuming social-responsibility is the most important factor. Paying more for eco-friendly products. Opting for green choices in their day-to-day lives by re-using old items and cutting down on electricity and cooking gas.

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This consumer group is the key target for marketers They review a product or service on a blog, helping spread brand message rapidly among other consumers. Why?

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How can marketers reach these consumers? A mixed-media or ethical advertising campaigns can help

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Mixed-media Campaign T ools

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How to Understand T heir P roduct P references Consumer Behaviour and Research Studies

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Ideas shared by www.kantarmediauk.com

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