Kantar Media UK

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Kantar Media UK ( http://www.kantarmediauk.com/ ) helps set the industry's pace through our unrivalled global presence, our leading-edge technologies, and our passionate people who are driven by passion to think and go beyond the ordinary. We continuously prove our commitment to clients, offering them simple, elegant, best-in-class services that inspire and strengthen their efforts. Our goal is to help them maximise their momentum for competitive advantage.

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to Analyse Your Customers

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Target Group Index (TGI) is a tool to measure target groups. It helps to develop efficient marketing strategies and advertising campaigns. It is a single source survey that allows to create detail profile of consumers.

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is used extensively by media owners, brand owners and public relation agencies.

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Three key elements of inform all important parts of planning and marketing mix. These are actually the Who, Why and How of Consume r understanding.

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Who the Consumers Are? helps to collect information analysing which you can avail detail information of the customers .

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Why the Consumers Behave in this way? provides the drivers behind the decision that consumers make.

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How to reach and influence target sector? helps to find out ways of communication that can amplify your brand messages.

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