PepsiCo

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  PepsiCo India Holdings Pvt Ltd, Global Business Park, Tower ‘A’, 2 nd  Floor, Gurgaon -122002 PRESENTED BY: TABISH REZA ROLL NO:- BBA-12-41 SESSION:- 2012-2015

HISTORY :

HISTORY Tropicana entered in India in 2004 . Tropicana is the World’s No 1 Juice brand. Tropicana was founded in 1947 by Anthony Rossi . Tropicana has 20% market share in Delhi. Juice drinks has become big business in India. Company Logo

PRODUCTS OF PEPSICO:

PRODUCTS OF PEPSICO Company Logo

OBJECTIVE :

OBJECTIVE Find the market “Where Dabur’s Real is present but Tropicana is missing? Through this study company will find where Tropicana is lagging. Calculating hidden sales from untapped markets. Why Dabur’s Real is ubiquitous across Delhi when compared to Tropicana? How their business model differs? Company Logo

KEY REASON FOR NOT HAVING TROPICANA:

KEY REASON FOR NOT HAVING TROPICANA Demand for TROPICANA is low. No sales person visit. Untimely visit of sales person, so we stop ordering. Improper order delivery. Schemes are not good. No replacement, so stopped ordering. Company Logo

RECOMMENDATION:

RECOMMENDATION Give sample first to check demand of Tropicana. Train sales person to be polite & to be friendly. Replacement should be on time. Weekly visits are not followed properly, so do something in this regard. Focus on display of TROPICANA brand. Company Logo

DID YOU KNOW?:

DID YOU KNOW? 20 oranges=1L Tropicana 100% Orange juice. 8 apples=1L Tropicana 100% Apple juice. 1.3 Kg Mixed fruits=1L Tropicana 100% Mixed fruit juice. Company Logo

CONCLUSION:

CONCLUSION From being a major player of beverages industry, Tropicana will have most market share in Delhi if the Tropicana top management follow and implement this internship project. This is very helpful for PepsiCo to capture the market share through their sales person and distributor. Basically the distributor channel of Tropicana is not strong compare to Real. The sales person also not trained to convince the Retailer. So the need of Tropicana’s Top Management to do strong Distributor and trained their sales person. This project also helps to how to penetrate in Real exclusive. Company Logo

THANK YOU:

THANK YOU Company Logo

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