Meetingand Matching

Meeting and MatchingStudent and Faculty Needs: 

Meeting and Matching Student and Faculty Needs Bruce Hildebrand, Association of American Publishers Stephen Hochheiser, Thomson Higher Education David Serbun, Houghton Mifflin

Headlines : 

Headlines Students shocked by textbook prices Bundles are bad New editions are bad Used textbooks are good Legislation introduced in 19 states

Publishers-Politics-Perspective : 

Publishers-Politics-Perspective Apolitical, non-confrontational Slow to react to media, political campaigns Focused on student success and faculty needs Price is just one of many issues

Higher Ed Environment: 

Higher Ed Environment State subsidies down, all costs up Students more diverse, less prepared, learn differently Developmental classes up, graduation slowed 1 million faculty, 50% part time Accountability joining accessibility as priority

Publishers Expanded Choices: 

Publishers Expanded Choices More low-cost editions More customs Books by the chapter More e-books More titles Introductory Psychology – 216 titles – $23.50 to $120.50 Introductory Algebra – 234 titles – $40.75 to $126.50 Introductory Biology – 116 titles – $22.00 to $138.50

Faculty Turn to Supplemental Materials: 

Faculty Turn to Supplemental Materials Source: im+m Technical Brief

Slide7: 

AGENDA Students Choices that address learning needs and affordability Value to improve student success and retention Faculty Broad array of options Address teaching and class management needs Variety of delivery formats Spectrum of price levels

Student Choice: 

Student Choice Variety of formats Discounted print books Discounted ebooks Electronic chapters Print study tools Interactive study aids, assignable assessment tools, online tutoring Student chooses the right format at the right price

Student Value: 

Student Value Instructional Technology Goal: Improve student success and retention in light of Larger class sizes More adjunct instructors 90% of faculty survey respondents agree that technology tools help them better meet the needs of varied student learning styles.

Student Value: 

Student Value Jackson State Biology instructor reports use of ThomsonNOW increased exam score average from 64 to 76, a 19% improvement Cal State Stanislaus Math instructor implemented ThomsonNOW and student pass rates improved from 59% to 68% Student Survey Results 72% said ThomsonNOW saves time when studying and preparing for exams 63% said ThomsonNOW better prepares them for exams

Student Value & Affordability: 

Student Value & Affordability Thomson Custom Solutions Instructors choose exactly the content they want to use in their classes. Students purchase only what they will need No need to buy the entire book when only a few chapters will be used Perfect combination of content for each class

Value: 

Value Thomson Custom Solutions “The text worked out great; better than I ever expected. I wish I had tried custom publishing a few years ago...I will definitely use the Thomson text again in the spring!" Dr. Phil Quinn Department of Criminology University of Tampa "Working with Thomson Custom Solutions was wonderful! …We designed a complete series of textbooks with Thomson Custom Solutions. I recommend them all the time to anyone considering a custom-designed textbook.” Patricia A. McNicholas Mathematics Curriculum Chair Robert Morris College

Faculty Choice: 

Faculty Choice For over 50 years, our company has been providing course materials in various formats at various price points. The Thomson Select program offers instructors these choices: Preferred Premium Alternative Basic Thomson Select is presented on every online discipline page that faculty access

Faculty Choice: 

Faculty Choice Wide spectrum of course materials available for adoption Faculty choose Based on their specific teaching needs Given their students’ varied learning styles Combinations of print and digital content Keeping in mind student affordability

Slide27: 

CASE STUDY #1 Students spend $100 and save $207

Slide28: 

CASE STUDY #2 Students spend $67 and save $180

Impact on Pass Rates : 

Impact on Pass Rates Source: im+m Technical Brief

The Future : 

The Future More research on student workflows, learning styles Assessment of student learning outcomes More faculty support and training More focus on students’ pass, retention and graduation rates