EVNT_1010_Lesson_2_intro_meetings_events_Lecture_Presentation_audio

Lesson 2: What is Event and Meeting Planning? : 

Lesson 2: What is Event and Meeting Planning? EVNT 0101 - Introduction to Event & Meeting Planning Salt Lake Community College

Lecture Outline : 

Lecture Outline Industry Background Industry Economics Employment Opportunities Skills and Attributes of a “Good” Planner Interesting Facts

Industry Background : 

Industry Background Events are as old as recorded time Today – “world class” cities posses meeting spaces such as convention and expo centers Meeting and Event Planning became a “field” in 1972 when Meeting Professionals International (MPI) was formed MPI’s first board of directors was headed by “Buzz” Bartlow and led to the development of the first academic meeting planning program

Industry Background : 

Industry Background Certified Meeting Professional (CMP) Professional Convention Management Association (PCMA) Established in 1985 Promotes Status and credence Provides industry professional standards Promotes a standard body of knowledge Certification is based on: Experience Written exam Founded in 1956 Became an incorporated organization in 1957 1985 PCMA Educational Foundation was established “Model” curriculum Educational Partnerships Fundraising Grant-giving Improve professionalism

Industry Economics : 

Industry Economics 29th Largest Contributor to the GNP (Gross National Product) $122.31 Billion in total Direct Spending in 2004 1.7 million jobs in the US Accounts for 17% of airline sales Accounts for 36% of hotel revenues Association sponsored events = $81.94 billion Corporate sponsored events = $40.37 billion Convention Industry Council (CIC). (2005). Press release September 13, 2005. Retrieved October 19, 2009 from http://www.conventionindustry.org/aboutcic/pr/pr_091305.htm.

Industry Economics : 

Industry Economics Convention Industry Council (CIC) 30 Member Organizations 100,000+ members 15,000 facilities, firms, and organizations Provides a forum for event professionals to exchange economic and logistical information and resources Advance the professionalism and success of the meeting and events industry

Comprehensive Account of Economic Influence : 

Comprehensive Account of Economic Influence “Meetings Market Report” in Meetings & Conventions Magazine - August 2006 In 2005 there were: 1,020,300 corporate meetings 210,600 association meetings 12,700 conventions for a total of 1,243,600 meetings held The number of people attending meetings in 2005 is also significant: 79,700,000 attended corporate meetings 37,900,000 attended association meetings 18,900,000 attended conventions for a total meeting attendance of 136,500,000

Employment Opportunities : 

Employment Opportunities Event Planner Plans and executes events Concerts Sporting Events Festivals Special Occasions Fundraisers Awards Ceremonies Meeting Planner Plans and executes meetings for companies and organizations Annual Stock-holder Meetings Employee Meetings Conventions Educational Seminars

Employment Opportunities : 

Employment Opportunities Hotel Sales Sell hotel services such as Rooms (blocks) Meeting/Event Space Catering Special Events and Packages (Spa, Golf, Activities) Hotel Services (transportation, check in, storage, lights, sound) Entertainment Typical deal with groups Often serve as the point of contact for meeting and event planners using hotels May work with individuals serving as their own “event or meeting planner”

Employment Opportunities : 

Employment Opportunities Restaurant Sales Restaurants market themselves to groups for events and meetings This person often works as a manager or supervisor at the restaurant, not necessarily exclusive to meetings and events Banquet Sales Works for a catering company or event location that offers catering or banquet service For smaller companies this might be the owner/operator/caterer

Employment Opportunities : 

Employment Opportunities Wedding Planner May specialize in local or destination weddings Plans and executes weddings May provide a wide range of services and goods Invitations Decorations Hiring and management of vendors Payment allocation Booking venues or providing the venue Catering Photography and/or videography Entertainment provision, management, and/or selection Transportation Attire (wedding clothing/jewelry/accessories selection, transport, coordination, creation) Schedule planning Venue layout Bridal party gift selection Registry Guest registry

Employment Opportunities : 

Employment Opportunities Destination Management Serve as point of contact planning events and meetings in a location other than the client's local area. Areas of work: Sales Production

Employment Opportunities : 

Employment Opportunities “Exposition” (expo and convention centers, stadiums, arenas, concert and theater venues) Sales Banquet/Catering Production Service Contractors Build Back-drops Stages Booths Displays

Employment Opportunities : 

Employment Opportunities Hotels - primary location for events and meetings Ballrooms Meeting rooms Break-out rooms Sleeping rooms Food and Beverage Services Ground amenities (Golf, tennis, water-parks, etc)

Employment Opportunities : 

Employment Opportunities Destination Marketing Organizations (DMOs) Also called Convention and Visitor Bureaus Represent a wide range of industry companies Market destinations to business and leisure travelers Think about the California, Las Vegas, and Montana advertisements you hear on the radio or see on TV California – Find yourself here: http://www.youtube.com/watch?v=Md69zCJKD1c Las Vegas – what happens in Vegas, stays in Vegas: http://www.visitlasvegas.com/vegas/features/history/ Montana – Get lost on a back road, Experience the exhilarating: http://www.visitmt.com/ ; http://www.youtube.com/mtbackroads

Skills and Attributes of a “Good” Planner : 

Skills and Attributes of a “Good” Planner Multi-task Broad range of interests and talents Enjoy problem solving Like interacting with people Detail and “big picture” oriented Can “think on your feet” Ability to change rapidly as the situation demands Keen understanding of trends, industries, and technology Excellent communication skills

Skills and Attributes of a “Good” Planner : 

Skills and Attributes of a “Good” Planner Typical tasks for a meeting or event planner: Define meeting goals and objectives Develop a request for proposal (RFP) based on a meetings objectives, budget, audience profile, and program. Prepare and manage a budget Negotiate contracts with a facility, transportation providers, speakers, etc. Market the meeting electronically and in print, as well as track results Invite and manage needs for all speakers, trainers involved in delivery of information and knowledge for the meeting. Design food and beverage for events, and negotiate contracts for those events. To do so, the planner must know the audience, age, gender, and allergies of participants, and more. Register participants, ensuring data is accurately entered. Manage the multitude of changes that happen from first conceptualizing a meeting to the execution.

Juggling Game : 

Juggling Game Meeting and Event Planner

Would you make a good event or meeting planner? : 

Would you make a good event or meeting planner? Questions to ask yourself: Do you like to plan parties, work schedules, or your day? Do you have a date book or PDA that you up-date regularly and that includes everything you need to do for weeks and months ahead? Do you like to organize your bedroom, car, closet, workplace, and so on? Are you very organized, almost to the point of obsession? Do you think of details others often forget or do not consider? Do you have an eye for detail? Do others trust your opinion?

Interesting Facts : 

Interesting Facts Things event planners do today that they did not do 10 years ago… Establish or help their organizations / clients establish meeting goals and objectives. Knowledgeable about nutrition and its impact on learning. Define aspects of risk and plan for contingencies and catastrophes. Identify and learn about global issues impacting their organizations / clients