The Bookmark People 280610

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Who do you want to reach?

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“Some of the best received resources we use…” "...some of the best received resources we use. We are confident that going through the library networks enables us to reach a key audience that we need to target and that they do result in library users contacting our service as a result." Halton PCT - Tobacco Control. ".. just what I needed and it's worked fine. Thanks again, you and your company have been a pleasure to work with." Hartlepool - Early Years Development Child Care Partnership. "Thank you very much for the work that you put into the design of the bookmark. It puts an important message across in a direct and simple manner." Shropshire County Council - Adult Protection.

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Library Bookmarks reaching… Business Elderly ABC1s Children Householders Ethnic Groups Parents & Toddlers Students Self-Employed Unemployed Teenagers

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Public Libraries - A Massive Network...   342 million visits per year 43 million computer sessions 144,841 service point hours per week 4792 static and mobile libraries 92.7% of visitors rated their library service as ‘good’ or ‘very good’   Norwich Millennium Library made over 1.1 million loans in 2007   ...and a massive operation.   Academic Libraries –   118 million visits per year. 120 Higher Ed. Institutions 1.8 Million Students and Staff

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client list:BBC RaWDepartment for Children, Schools and FamiliesDepartment for Work and PensionsDepartment of HealthDepartment of Trade and IndustryOpenScotlandOfgemRoyal Air ForceRoyal NavyScottish Environment Protection AgencyThe Scottish GovernmentThe Welsh Assembly Government A diverse range of successful clients - bookmark people !

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Promotional bookmarks are: Penetrative Persistent Persuasive - personally owned and interactive - a functional tool referred to time and again - having the credibility of their association with a reliable and highly-esteemed public facility

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Central Community Press Ltd designs, produces and distributes highly effective promotional bookmarks all over the UK

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Ethnic and social targeting can be achieved in two ways. Firstly, distribution can be weighted toward areas where a high proportion of the population is in the target group. Secondly, it is possible to link the message to a library message aimed at the same group.

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Targeting Geographically Demographically Ethnically. Library Services Schools Housebound services Mobile Lifelong Learning.

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Age Group Targeting

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Targeting to interest groups is achieved purely by message matching; for example werecently matched a campaign to raise awareness of Osteoporosis with an assortment oflibrary messages promoting services for the elderly and housebound.

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Posters...like the popularLibrary Bookmark –couldn’t be easier! Poster size 1120 x 320mm Display YOUR MESSAGEto 182 million libraryvisitors each year! There are 182,453,975annual visitors to the1689 libraries, currently displaying almost3850 poster panels. This means that each poster reaches over 47,391visitors per year! Now you can havePromotional Postersin Libraries!

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“an effective way of getting a clear message across to a wider audience beyond those you would normally be able to reach… …” As Child Protection Co-ordinator, I was delighted when my grandson told me with some excitement that he had been given a library pack in school and in his own words, “Do you know what? I’ve got a bookmark and it has your safe children on it”. The bookmarks are an effective way of getting a clear message across to a wider audience beyond those you would normally be able to reach… in some instances even five-year-olds! Thanks again. North Lanarkshire Council - Child Protection Committee. "I have to say that we are delighted with them" Wandsworth Libraries.

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Well over half of all the correct returns received were from bookmarks (58.7%), while magazines and leaflets between them generated little more than one fifth of the all responses (22%). Interactivity… A recent campaign by Nottinghamshire County Council Road Safety Team to raise awareness amongst older people yielded some telling results!

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Interactivity. Wordsearches, Crosswords, Spot-the-difference, Sudokus, Puzzles … call for the reader’s attention and engage the reader deeper with the subject. Answers… web direction…

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www.bookmarkpeople.com 0116 210 1424