logging in or signing up Manchester Joshua Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 45 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 23, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Are Radio Audiences Choosing to Reject Greater Choice?: Are Radio Audiences Choosing to Reject Greater Choice? Guy Starkey, University of SunderlandGreater Choice for Radio Audiences: Greater Choice for Radio Audiences BBC monopoly until 1972 Act Monopoly-busting from continent & sea Licensed: from 27 in 1972 to 300+ in 2001 New methods of delivery: Astra/DAB/web 1991: AIRC optimism over ILR 37.1% share Increased choice may be of limited appeal – at least in its present form Growth of Licensed AM & FM Radio: Growth of Licensed AM & FM RadioShare of All Radio Listening (Source: RAJAR/*JICRAR 1982 Excluding BBC regionals and Radio Luxembourg) : Share of All Radio Listening (Source: RAJAR/*JICRAR 1982 Excluding BBC regionals and Radio Luxembourg) Reasons to Reject Greater Choice?: Reasons to Reject Greater Choice? Commercial audiences being fragmented Geographical near-saturation achieved Incremental and small-scale licences awarded eg Star TSA also targeted by more stations per head than would be the case in NY or LA Relaxation of rules on ownership Loss of local identity 50.58% of ‘all commercial’ stations in 6 groups Concentration of Ownership: Concentration of Ownership Group Stations licensed by the Radio Authority March 2001 GWR 47 Capital 20 EMAP 18 Scottish Radio Holdings 16 The Wireless Radio Group 16 UKRD 12 Reasons to Reject Greater Choice?: Reasons to Reject Greater Choice? Dilution of locally-originated speech content The death of ‘meaningful speech’ Quasi-national AM services created Presenters reduced to reading from cue cards New technology Music scheduling more formulaic? Automation and the ‘empty chair’ Music formats: diversity or anarchy?Top 10 Commercial Formats (by Frequency): Top 10 Commercial Formats (by Frequency) Format Stations classic & contemporary hits 31 contemporary hits 19 classic hits 18 adult contemporary 17 60s to today 14 Today’s Better Music Mix 14 (specified gold) 11 (ethnic minority) 9 chart & adult contemporary 8 (specified gold & today) 8 NB (unspecified) 45 Other Specified Music Formats : Other Specified Music Formats classic hits/AC (3); rock & AC (1); rock & pop (2); alternative rock (1); soft AC (4); soft AC/gold (2); easy favourites & soft AC (1); soft (1); easy listening & soft AC (1); soft melodic (1); easy listening (3); classic hits and easy listening favourites (1); melodic popular (1); quality popular (1); popular contemporary (1); melodic AC (1); easy favourites 60s-90s (1); adult popular (2); dance (2); dance & soul (1); classic & contemporary dance (1); chart/AOR/dance (1); dance & indie (2); soul/dance/R&B/reggae (2); jazz/soul/blues/R&B (2); classic soul/soft rock (1); Christian (1); mainstream chart (1); chart & contemporary (2); mainstream chart/AOR (1); rhythmic contemporary (1); contemporary & Scottish (1); Scots originated (1); classical (1); youth (1); black (1); country (1); for females (1); personality radio with hits & oldies (1) Reasons to Reject Greater Choice?: Reasons to Reject Greater Choice? The repositioning of BBC Radios One & Two 10% and 13.6% share of all listening in Q4 2000 All four national commercial networks: only 8% Less formulaic Personality-led Led to calls for a regulatory ‘level playing field’ Radio is for the many, not the few! You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Manchester Joshua Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 45 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 23, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Are Radio Audiences Choosing to Reject Greater Choice?: Are Radio Audiences Choosing to Reject Greater Choice? Guy Starkey, University of SunderlandGreater Choice for Radio Audiences: Greater Choice for Radio Audiences BBC monopoly until 1972 Act Monopoly-busting from continent & sea Licensed: from 27 in 1972 to 300+ in 2001 New methods of delivery: Astra/DAB/web 1991: AIRC optimism over ILR 37.1% share Increased choice may be of limited appeal – at least in its present form Growth of Licensed AM & FM Radio: Growth of Licensed AM & FM RadioShare of All Radio Listening (Source: RAJAR/*JICRAR 1982 Excluding BBC regionals and Radio Luxembourg) : Share of All Radio Listening (Source: RAJAR/*JICRAR 1982 Excluding BBC regionals and Radio Luxembourg) Reasons to Reject Greater Choice?: Reasons to Reject Greater Choice? Commercial audiences being fragmented Geographical near-saturation achieved Incremental and small-scale licences awarded eg Star TSA also targeted by more stations per head than would be the case in NY or LA Relaxation of rules on ownership Loss of local identity 50.58% of ‘all commercial’ stations in 6 groups Concentration of Ownership: Concentration of Ownership Group Stations licensed by the Radio Authority March 2001 GWR 47 Capital 20 EMAP 18 Scottish Radio Holdings 16 The Wireless Radio Group 16 UKRD 12 Reasons to Reject Greater Choice?: Reasons to Reject Greater Choice? Dilution of locally-originated speech content The death of ‘meaningful speech’ Quasi-national AM services created Presenters reduced to reading from cue cards New technology Music scheduling more formulaic? Automation and the ‘empty chair’ Music formats: diversity or anarchy?Top 10 Commercial Formats (by Frequency): Top 10 Commercial Formats (by Frequency) Format Stations classic & contemporary hits 31 contemporary hits 19 classic hits 18 adult contemporary 17 60s to today 14 Today’s Better Music Mix 14 (specified gold) 11 (ethnic minority) 9 chart & adult contemporary 8 (specified gold & today) 8 NB (unspecified) 45 Other Specified Music Formats : Other Specified Music Formats classic hits/AC (3); rock & AC (1); rock & pop (2); alternative rock (1); soft AC (4); soft AC/gold (2); easy favourites & soft AC (1); soft (1); easy listening & soft AC (1); soft melodic (1); easy listening (3); classic hits and easy listening favourites (1); melodic popular (1); quality popular (1); popular contemporary (1); melodic AC (1); easy favourites 60s-90s (1); adult popular (2); dance (2); dance & soul (1); classic & contemporary dance (1); chart/AOR/dance (1); dance & indie (2); soul/dance/R&B/reggae (2); jazz/soul/blues/R&B (2); classic soul/soft rock (1); Christian (1); mainstream chart (1); chart & contemporary (2); mainstream chart/AOR (1); rhythmic contemporary (1); contemporary & Scottish (1); Scots originated (1); classical (1); youth (1); black (1); country (1); for females (1); personality radio with hits & oldies (1) Reasons to Reject Greater Choice?: Reasons to Reject Greater Choice? The repositioning of BBC Radios One & Two 10% and 13.6% share of all listening in Q4 2000 All four national commercial networks: only 8% Less formulaic Personality-led Led to calls for a regulatory ‘level playing field’ Radio is for the many, not the few!