SensorPro For ExactTarget

Why Partner with SensorPro : 

Why Partner with SensorPro Closing the digital marketing communication loop

Enhancing the Digital Marketing Communication Loop : 

Enhancing the Digital Marketing Communication Loop Digital marketing, especially email marketing, is primarily a one way communication. SensorPro provides an easy solution to allow ExactTarget’s clients to gain timely and focused information about preferences, profiles and opinions. Easily integrated into your email, marketing or CRM database so responses are available for future segmentation and targeting Goal is to give subscribers the relevant communication at the right time.

Uses for SensorPro : 

Uses for SensorPro Lead generation with incentive management Lead generation and advertisement feedback to digital rich media Customized landing pages Post transactional customer feedback – on line Post transactional customer feedback – mobile Drive off-line users to on-line programs Market research (impact of email campaigns and creative testing) Many other standard survey situations

SensorPro Enhances ExactTarget : 

SensorPro Enhances ExactTarget Enhances the results of digital marketing campaigns Obtains richer demographic and segmented data on subscribers Deployment and survey results are integrated using ExactTarget’s rich API toolkit Provides an complementary alternative to behavioral targeting

Our Clients Include : 

Our Clients Include

Who We Are : 

Who We Are Narragansett Technologies, an Irish ltd. Founded in 2001 Released SensorPro in 2004 Partnerships with: Epsilon ExactTarget Epicor Software Digital Relevance Salesforce Others Active member of ESOMAR

SensorPro Functionality : 

SensorPro Functionality Extensive Question Types Radio - Select one response Checkbox – Select multiple responses Drop Down – Select one from a drop down Free Form – Open ended response Likert – Gradient responses with customizable headings and either exclusive or multiple Ranking – Responses are ranked by user Allocations – Responses are allocated to a total Numeric – Free form numeric with limit validation

SensorPro Functionality : 

SensorPro Functionality Cascading style sheets for UI Limit to on response per user vs. anonymous Required vs. Optional questions Branching Based on response the user is taken to a pre-determined page and question Piping and filtering Based on Q1 response, following questions are customized to the response Date and quantity limitations

SensorPro Functionality : 

SensorPro Functionality Design Once deploy any where Web page (html) Flash container Customized landing page (html or flash) Embed in email Mobile devices Full customization when deployed by an email to any of the above deployment types Configurable (full html editor) initial page, finish page or link and help text

SensorPro Functionality : 

SensorPro Functionality Score card Surveys Scores are assigned based on business rules established by the designer At the end of the survey the results are totaled and customized responses are performed (send a email back to the respondent, send email to tell customer survey rep to contact, send a SMS message for immediate follow up by sales rep, etc.) Save incomplete surveys so you can analyze where respondents terminated surveys before completion

SensorPro Functionality : 

SensorPro Functionality Reusable Question Library Bulk Add Questions – simply enter questions and answers Integration through web services so clients have access to data in both the email and SensorPro databases

SensorPro Functionality : 

SensorPro Functionality Extensive Reporting capabilities Flex2 Charts Drill Down Detail of Responses to individual responses Integrated personalization from email application provider allows segmentation of responses by use of result sets Testing of statistical significance between control and exposed groups

SensorPro Full or Self Service : 

SensorPro Full or Self Service SensorPro is available in both a full service and a self service mode. In a Self Service model we train your marketing staff on how to design, deploy and analyze your surveys. In a Full Service model our analysts work with your marketing staff to design, deploy and analyze the surveys with the goal of implementing best practices and techniques.

So What Should You Do Next : 

So What Should You Do Next For conference attendees we are offering a free trial version of SensorPro. Sign up for your trial by contacting jon@sensorpro.net To learn more about using SensorPro and how it can enhance your ExactTarget marketing campaigns attend one of our periodic webinars Take one of our product brochures to learn more and then contact us at a later date.

For More Information : 

For More Information Access our web site www.sensorpro.net See a short demo at http://tinyurl.com/2jhek7 Includes example of branching and filtering Send an email to jon@sensorpro.net Call us at either our North American headquarters +1 415 367-4814 or our EMEA headquarters +353 61 234 505