GIPP 2007

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Who we are? What we do? ------------------------------------ Guild of Press Publishers, Russia 04-2007 : 

Who we are? What we do? ------------------------------------ Guild of Press Publishers, Russia 04-2007

Slide2: 

Non-commercial partnership - Guild of Periodical Press Publishers (GIPP) - was founded in September 1998 by a group of publishing houses. GIPP’s mission is to protect and lobby the interests of publishers, to promote the industry’s development into a competitive, investment attractive business with professional management, high editorial standards and economic independence of all market players – all of the above being essential conditions for political independence and guarantees of press freedom in Russia. GIPP’s main goal is to create favorable conditions for the development of the publishing business in Russia. Brief memo on GIPP

GIPP Leadership: 

GIPP Leadership Alexandre GORBENKO, President Julia KAZAKOVA, Executive Director Dmitry BERSENEV, Chairman, Auditing Commission Vice-Presidents: Eugene ABOV, international relations, self-regulation, industry statistics and research Vassily GATOV, printing, newsprint Vera KIRYUNINA, newspapers Leonid MAKARON, press distribution Raissa NEYAGLOVA-KOLOSOVA, media education & HR Oleg KHRIPUNOV, regional relations Viktor SHKULEV, magazines, advertising Board - 21 Members. Audit Commission - 3 persons. Brief memo on GIPP

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Addressing Industry Issues Introduction of self-regulation practices with regard to media distribution, printing / newsprint, professional standards, advertising practices, etc. improvement of the industry’s legal environment; reforming the press distribution system – retail, supermarkets, subscription: expanding readership, improving advertising attractiveness and commercial efficiency of printed media Industry activities

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Addressing Industry Issues increasing the industry’s transparency, improving the system of statistical monitoring (MEDIASTAT project, expert evaluation of the printed advertising market); Reforming the system of professional training and qualification development for media managers, editors, journalists; assistance in elaboration of modern industry programs copyright protection elaboration and introduction of the industry rules and codes, prejudicial settlement of business disputes Industry activities

Slide6: 

In Russia GIPP represents print media in government contacts In April 2007 GIPP initiated the foundation of the National Coordination Union of the Press, which now unites 11 industry associations (publishers, distributors, printers, newsprint developers). GIPP represents print media in the Russian Council of Media Industry Associations (SAMI), has partner relations with other Russian industry associations of the press and book publishers, distributors, printers, newsprint developers, etc. Partnership programs

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International Cooperation Certified member of the World Association of Newspapers (WAN) since 2002. Certified member of the International Federation of Periodicals Publishers (FIPP) since 2003 Official representative of the International Association for Media Technologies (Ifra) Partner relations with publishers associations from other countries (Germany, Norway, Denmark, Great Britain, USA, Japan, Ukraine, etc.) Partnership programs

GIPP’s members: 

GIPP’s members As of the March, 2007 GIPP had more then 380 members, including 260 regional companies and regional association of the Saint-Petersburg publishers. In 2006 GIPP was joined by 100 new members (more 70 regional). GIPP’s members publish over 2500 printed titles, including leading daily and weekly newspapers, consumer, business, entertainment and specialized magazines. Most GIPP members are leaders in their respective market segments. Publications of GIPP members account for nearly 80% of print market of Russia in circulation, advertising and readership. GIPP membership

Publishing companies – GIPP members are in 68 Russian regions: 

Publishing companies – GIPP members are in 68 Russian regions June, 2006 GIPP membership

Income Sources, 2006: 

Income Sources, 2006 Sources of financing

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Print media market development: GIPP projects GIPP’s key projects, 2006-2008 MEDIASTAT – industry transparency & statistics. Evaluation of the print advertising market Reform of the press distribution market Educational and HR projects: educational and retraining programs for the publishing industry READ MORE! - social campaign in favor of print press reading

MEDIASTAT project Goal – to achieve market transparency, to create a system for collection, processing and publishing of statistical information on actual participants of the Russian printed media market, increase the attractiveness of the industry for advertisers and investors, to attract attention to regional press: 

MEDIASTAT project Goal – to achieve market transparency, to create a system for collection, processing and publishing of statistical information on actual participants of the Russian printed media market, increase the attractiveness of the industry for advertisers and investors, to attract attention to regional press Elaboration of industry standards and terms Creation of a single industry classifier of printed media Establishment of a system for collection, processing and publishing of statistical information on participants of the printed media market Contribution to the launch of effective circulation auditing service Creation of a media planning system covering all categories of printed media Elaboration and introduction of statistical report forms for printed media Print media market development: GIPP projects

Reforming the Press Distribution Market Aim – establishment of a civilized press distribution market: free access to free press through compliance with industry conduct rules, order and transparency, cooperation of publishers and distributors in achieving the common goal – to satisfy the society’s demand for press: 

Reforming the Press Distribution Market Aim – establishment of a civilized press distribution market: free access to free press through compliance with industry conduct rules, order and transparency, cooperation of publishers and distributors in achieving the common goal – to satisfy the society’s demand for press Industry Press Distribution Market Development Program and NP “Publishing Initiative” projects: - Retail press distribution - Press sales in supermarkets Reforming the system of postal subscription Print media market development: GIPP projects

Improvement of the System of Professional Training and Qualification Development for Creative and Managerial Printed Media Specialists Objectives:: 

Improvement of the System of Professional Training and Qualification Development for Creative and Managerial Printed Media Specialists Objectives: Elaboration of a list of industry professions and specializations for printed media for the updatable state register Elaboration of categorized industry professional requirements (skills, knowledge, abilities) Current, mid-term and long-term demand forecasts for industry specialists Establishment of mechanisms of collaboration between the industry and educational institutions: field training, employment, attestation and program certification Elaboration of basic training programs for different categories of specialists, qualification development training for educators, preparation of professional case studies and educational literature Establishment of qualification development centers Print media market development: GIPP projects

Read More! Social Campaign Promoting Press Readership Aim – to considerably expand the readership of Russian press: to improve its status as a source of socially significant educational information: 

Read More! Social Campaign Promoting Press Readership Aim – to considerably expand the readership of Russian press: to improve its status as a source of socially significant educational information Increase motivation for regular reading of periodicals Promote the attractive image of regular press readers Promote socially responsible journalism and unique role of the printed word in developing citizenship and moral values in the current and future generations Position different categories of titles in different audience segments with an emphasis on educational titles for teenagers and young adults Promote Russian press in CIS states Print media market development: GIPP projects

GIPP’s Information resources : 

GIPP services: Information services www.gipp.ru – GIPP site (2002) – industry news aggregator, offering the most important and interesting print media news and detailed accounts on GIPP’s activities; daily alerts sent to over 11 thousand active addresses; www.wan-press.ru (2002) – Russian language site of the World Association of Newspapers (WAN); www.press-expo.ru (2005) – Publishing EXPO site; www.mediastat.ru (2006) – MEDIASTAT project site; www.izin.ru (2006) – distribution project site; in the run-up to the 2006 WAN Congress in Moscow GIPP launched sites for the 59th World Newspaper Congress and the 13th World Editors Forum in 5 languages (www.moscow2006.com) and the Russian Editors Forum (www.editorsweblog.ru) GIPP’s Information resources

GIPP site: 

GIPP services: Information services GIPP site Launched in July 2002, redesigned in 2004 Over 2000 unique visitors daily News, GIPP projects, media-community happenings, research results, legislation, calendar and results of events, etc. Daily electronic newsletter, more 11 000 addresses GIPP member section

CDs with materials covering specific publishing business issues, in Russian © GIPP – translation and editing of materials: 

CDs with materials covering specific publishing business issues, in Russian © GIPP – translation and editing of materials GIPP’s book library includes 11 CDs и 2 bookfare Among GIPP’s publications are 4th and 5th editions of WAN’s «Shaping the Future of Newspapers», World Editors Forum’s «Editorial Strategies -2005», Russian edition of FIPP’s «International Magazine Publishing», «Innovations Report» (2006) GIPP services: Book program

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Industry Events World Newspaper Congress & World Editors Forum, 2006 Professional Publishers EXPO (since 2005) WAN \ FIPP \ Ifra events abroad Round tables and other events in Russia GIPP services: Industry events

59th World Newspaper Congress and 13th World Editors Forum, WAN 4-7 June 2006, Moscow: 

Industry events More than 1,700 participants and guests from 112 countries Hosted by the Guild of Periodical Press Publishers with support of the Federal Agency for Print Media and Mass Communications The Congress in Moscow was labeled the most successful in the history of WAN’s congresses by participants. Gavil O’Reily, WAN’s President, at the Congress opening ceremony in the Kremlin: The existence of GIPP – a strong and active organization, representing Russia’s printed press – without doubt became the key factor in our decision to hold the Congress and Forum in Russia. Without GIPP we wouldn’t even consider Moscow as an alternative. 59th World Newspaper Congress and 13th World Editors Forum, WAN 4-7 June 2006, Moscow

Annual Expo & Conference of the Russian publishing industry: 

Annual Expo & Conference of the Russian publishing industry September 27-29, 2005 – EXPOCENTER, Москва September 25-27, 2006 – INFOSPACE, Москва June 18-20, 2007 – WORLD TRADE CENTER, Moscow Objective – presenting the Russian print media as a dynamic and investment attractive business, discussion of the most burning issues of printed media development, introduction of successful experience and global industry trends. Positioning – annual national platform for professional contacts of representatives of Russian and international publishing companies with colleagues, partners (distributors, advertisers, printers, etc.) and potential investors. Uniqueness - В2В-format; a combination of EXPO and a high quality business program. Professional audience – more than 2,000 experts working in print media and visitors with business interest in the industry. Strategic Partners – WAN, FIPP, Ifra, TNS Gallup Media, etc www.press-expo.ru Industry events

GIPP’s Staff: 

GIPP’s Staff Contacts

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Guild of Press Publishers (GIPP), Russia 14, bld. 2, Bumazhny proezd, office 512, 127994 Moscow-15, GSP-4 Phone \ fax: +7 (495) 228 7697 / 257 3088 / 257 3089 / 257 4057 kazakova@gipp.ru – Executive Director pr@gipp.ru – PR, industry cooperation press@gipp.ru – press communications clients@gipp.ru – membership, services events@gipp.ru - events books@gipp.ru – professional literature account@gipp.ru - finance stat@gipp.ru – media statistic & market analisis info@gipp.ru – other questions Contacts