Why are eCommerce businesses are opening up a brick and mortar store

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eCommerce giants like Amazon have been busy with showcasing their offline capabilities by opening a brick-and-mortar store.

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Why are eCommerce businesses are opening up a brick-and-mortar store? :

Why are eCommerce businesses are opening up a brick-and-mortar store?

Introduction:

Introduction Opening up a brick-and-mortar store when everybody is trying to go online may seem counterintuitive. eCommerce Buyers can’t try the product before purchasing which the brick-and mortar can fulfil. It may seem that way, but there are some real advantages arises when connecting the eCommerce benefits with retail.

Amazon has been dabbling in physical retail since 2015, during which time it’s opened a half-dozen bookstores that double as gadget emporia, a score of campus bookstores that don’t sell books and a convenience store without cashiers. :

Amazon has been dabbling in physical retail since 2015, during which time it’s opened a half-dozen bookstores that double as gadget emporia, a score of campus bookstores that don’t sell books and a convenience store without cashiers. Amazon has the chance to change retail with automation and data-mining technologies borrowed from e-commerce. In the first three months of the year, the Seattle company earned $724 million, or $1.48 per share, a 41% increase from a year earlier. Credits: http://fortune.com/2017/04/28/5-reasons-amazon-physical-stores/

Benefits of a brick-and-mortar:

Benefits of a brick-and-mortar If a brand can afford it, there’s a lot of benefits to occupying a retail location. More than just spaces to sell products, these stores often also function as areas that take the consumer beyond shopping.  Not only do physical stores cater to digital generations attracted to experiences, but conversion rates in stores are also higher than online.

Priority on Google search:

Priority on Google search According to Dvorak. Brick-and-mortars also benefit when it comes to web search: Google prioritizes brands that have physical locations. Type in a topic or product into Google, and the search engine will surface a brand that has a retail store higher than one with only an online presence.

Launching limitations & solution:

Launching limitations & solution Not all e-commerce brands can afford to open their own physical locations. This issue has spurred the emergence of marketplaces for short-term retail spaces,  This offer online brands a way to reach consumers outside of the internet for a specific time period.  Many e-commerce brands are experimenting with these types of locations or pop-up shops before owning or renting their own real estate.  Credits: https://digiday.com/marketing/e-commerce-brands-opening-brick-mortar-stores/

Conclusion:

Conclusion Whether its a permanent store, pop-up or short-term space, experts agree–having a brick-and-mortar presence often strengthens the trust between brand and consumer. Wider audience reach via brick-and-mortar stores. Delivery is just like the eCommerce model, it is delivered right to the customer’s doorstep. Consumer might want to try out the product before making a purchase which only brick-and-mortar stores can fulfill. Automation in terms of product management, supply chain, warehousing is brought by eCommerce. Consumer get to enjoy the best of both worlds, which gives a better overall shopping experience.

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