TOP ECOMMERCE CONVERSION RATE OPTIMIZATION TACTICS

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TOP ECOMMERCE CONVERSION RATE OPTIMIZATION TACTICS

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TOP ECOMMERCE CONVERSION RATE OPTIMIZATION TACTICS:

TOP ECOMMERCE CONVERSION RATE OPTIMIZATION TACTICS

INTRODUCTION:

INTRODUCTION Conversion rate is defined as the percentage of visitors that land on your website who complete a desired action. You need to know your end goal to accurately define conversions that align with business goals. According to  BigCommerce , the average eCommerce conversion rate is anywhere between one and two percent. You should aim for a two percent conversion rate minimum.

GLAMOROUS PRODUCT IMAGES:

GLAMOROUS PRODUCT IMAGES Product images are the first impression for the user interested in your eCommerce website. Most eCommerce shopping platforms require their own image file types and sizes.  Shopify , for example, recommends using JPEG for product images and can support image sizes up to 5760 x 5760 px, or 20 megapixels.  I suggest using as high quality images as possible depending on how close you want customers to zoom into the image.

REDUCE SHOPPING CART ABANDONMENT:

REDUCE SHOPPING CART ABANDONMENT Use simple gamification techniques like showing progress bars to help buyers in their buying process Improve checkout process Provide up-selling and cross-selling product suggestions Include multiple payment gateways Guide your visitors by using CTAs (call to actions) Don’t forget to send follow-up emails to shopping cart abandoners

ADDRESSING USERS CONCERNS:

ADDRESSING USERS CONCERNS Shoppers may have concerns about refund and chargeback policies, product attributes, etc. Be patient and listen to their queries. Your eCommerce site should have a dedicated FAQ section. To take customer experience to the next best level, use chatbots and live chat system for addressing customers anytime. Chatbots are learning fast with machine learning & artificial intelligence, especially eCommerce and retail is predicted to have the most advancements.

Simple registration & checkout:

Simple registration & checkout If a prospect wants to purchase an item, you can ask them to register once they have initiated a transaction on your site. Registration forms should neither be lengthy nor complicated. Ask the prospect to input his or her zip code, email address and phone number. The moment the prospect inputs their zip code, parameters such as city, state and country should be automatic. Visitor purchase should be enabled, that is users should be able to make a purchase without having to register.

Optimize the landing page:

Optimize the landing page Landing pages should clean, simple and easy to navigate. Use simple colors. Too many pictures will spoil the look. Don’t bombard your users with deals and offers. Price-conscious customers may be attracted to offers, but for others, discounts on aspirational products can be a big turn off.

PROVIDE FREE SHIPPING :

PROVIDE FREE SHIPPING I am not 100% sure why this is such a big deal, but it is. Blame it on Amazon –– everyone does. Offering free shipping makes customers feel like they are getting some sort of deal even if they aren’t. Think you can’t offer free shipping? Keep in mind that this is often a psychological game. Increase your product prices to cover shipping cost if that’s what needs to be done.

SOCIAL SHARING ENCOURAGEMENT:

SOCIAL SHARING ENCOURAGEMENT Encourage social sharing by providing incentives. Offer discounts and access to exclusive sales to all those customers who shared their experiences on social platforms such as Facebook, Instagram and Twitter.

CONCLUSION:

CONCLUSION Follow these top eCommerce conversion tactics to strive in the competitive eCommerce market. Small mistakes can impede your eCommerce sales. A properly structured, edited and proof-read site looks professional. It’s easy to entice customers if your site is proof-read. Driving repeat business is extremely valuable, both in terms of revenue as well as brand engagement and interaction.

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