logging in or signing up Small Business Marketing Tools JeriWilson Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 711 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: May 10, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: sushinoms (17 month(s) ago) I loved the opening; it was really personable and relate-able for me. Everything else was really interesting and informative, especially what you said about social media marketing. http://www.spicegirloftampabay.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Introducing...Jeri Wilson : Introducing...Jeri Wilson Working to provide quality bookkeeping to all her clients Slide 2: She…. loves her…. family….. business… and making the most every day…. My Views on Small Business Marketing : My Views on Small Business Marketing You must believe in a product completely before you can start to market it. If you are passionate, confident and knowledgeable about your product, understand how it has benefited you and be able to explain clearly how it will benefit others, then you will be on the right track to successfully market your product. The key to the success is showing people the real you. Don’t try and change yourself to be something else, people won’t believe in you if you don’t believe in yourself. Word of Mouth: A powerful tool : Word of Mouth: A powerful tool I work in an industry that is based solely on trust and the most successful marketing tool is word of mouth from happy customers. As a bookkeeper, the quality of my work, my professionalism, simplicity and ability to handle client affairs with complete confidentiality is what makes happy clients. One of the most useful tools for a bookkeeper is being able to simply describe to clients how bookkeeping works and what the information means to them and their business. Competition is a given, Don’t Fight it, Embrace it! : Competition is a given, Don’t Fight it, Embrace it! The bookkeeping industry is flooded with undertrained bookkeepers that do not provide quality service for the price they are being paid. With an average bookkeeper, in some cases the client would have been better off saving their money than having a bookkeeper because the bookkeeper had no idea at all. The most difficult hurdle that I currently face relates to the potential client not knowing whether I am a good bookkeeper or an average one until they give me go. Prove yourself! : Prove yourself! For new clients, I provide a free initial consultation to review their current bookkeeping system and advise any improvements that need to be made for their bookkeeping system to provide them with the relevant information and meet their expectations. The clients can then either: Take my free advice and use their own resources to improve their system Use us to train their staff how to implement and manage the bookkeeping system Use us to review what they are doing periodically to ensure they are on the right track Use us to complete some or all of their bookkeeping tasks Provide Incentives : Provide Incentives In order to get the clients initially, I offer commissions (from 2.5% to 10%) to family, friends and colleagues who refer new clients to Hawkeye Business Services. Imagine earning up to $5 per hour for every hour someone else works on your friend’s bookkeeping. It benefits everybody: the client, the referrer, the bookkeeper and Hawkeye Business Services. Become an Expert & Help others in Your Industry : Become an Expert & Help others in Your Industry I am also very passionate about helping other people who have to do bookkeeping (whether they are professional bookkeepers or not) to be able to understand what they are doing when recording their transactions and be confident that the figures they are producing accurately reflect how their business is performing. That is why I am developing a Bookkeeping Training Network for people who want to learn and be confident in their bookkeeping skills, as well as a Bookkeeper’s Start-up Kit for those who want to move into bookkeeping professionally. Slide 9: “Hawkeye Business Services was established in 2007 when I was unable to continue working full-time in public practice accounting due to the birth of my first child. I wanted to use my accounting skills to provide high quality bookkeeping services to small businesses who needed temporary or ongoing support that allowed them to have confidence in their accounts and focus on running their business.” Jeri Wilson, 6th May 2009 www.hawkeyebusinessservices.com Follow me on Twitter Follow me on Twitter Follow me on Twitter You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Small Business Marketing Tools JeriWilson Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 711 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: May 10, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: sushinoms (17 month(s) ago) I loved the opening; it was really personable and relate-able for me. Everything else was really interesting and informative, especially what you said about social media marketing. http://www.spicegirloftampabay.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Introducing...Jeri Wilson : Introducing...Jeri Wilson Working to provide quality bookkeeping to all her clients Slide 2: She…. loves her…. family….. business… and making the most every day…. My Views on Small Business Marketing : My Views on Small Business Marketing You must believe in a product completely before you can start to market it. If you are passionate, confident and knowledgeable about your product, understand how it has benefited you and be able to explain clearly how it will benefit others, then you will be on the right track to successfully market your product. The key to the success is showing people the real you. Don’t try and change yourself to be something else, people won’t believe in you if you don’t believe in yourself. Word of Mouth: A powerful tool : Word of Mouth: A powerful tool I work in an industry that is based solely on trust and the most successful marketing tool is word of mouth from happy customers. As a bookkeeper, the quality of my work, my professionalism, simplicity and ability to handle client affairs with complete confidentiality is what makes happy clients. One of the most useful tools for a bookkeeper is being able to simply describe to clients how bookkeeping works and what the information means to them and their business. Competition is a given, Don’t Fight it, Embrace it! : Competition is a given, Don’t Fight it, Embrace it! The bookkeeping industry is flooded with undertrained bookkeepers that do not provide quality service for the price they are being paid. With an average bookkeeper, in some cases the client would have been better off saving their money than having a bookkeeper because the bookkeeper had no idea at all. The most difficult hurdle that I currently face relates to the potential client not knowing whether I am a good bookkeeper or an average one until they give me go. Prove yourself! : Prove yourself! For new clients, I provide a free initial consultation to review their current bookkeeping system and advise any improvements that need to be made for their bookkeeping system to provide them with the relevant information and meet their expectations. The clients can then either: Take my free advice and use their own resources to improve their system Use us to train their staff how to implement and manage the bookkeeping system Use us to review what they are doing periodically to ensure they are on the right track Use us to complete some or all of their bookkeeping tasks Provide Incentives : Provide Incentives In order to get the clients initially, I offer commissions (from 2.5% to 10%) to family, friends and colleagues who refer new clients to Hawkeye Business Services. Imagine earning up to $5 per hour for every hour someone else works on your friend’s bookkeeping. It benefits everybody: the client, the referrer, the bookkeeper and Hawkeye Business Services. Become an Expert & Help others in Your Industry : Become an Expert & Help others in Your Industry I am also very passionate about helping other people who have to do bookkeeping (whether they are professional bookkeepers or not) to be able to understand what they are doing when recording their transactions and be confident that the figures they are producing accurately reflect how their business is performing. That is why I am developing a Bookkeeping Training Network for people who want to learn and be confident in their bookkeeping skills, as well as a Bookkeeper’s Start-up Kit for those who want to move into bookkeeping professionally. Slide 9: “Hawkeye Business Services was established in 2007 when I was unable to continue working full-time in public practice accounting due to the birth of my first child. I wanted to use my accounting skills to provide high quality bookkeeping services to small businesses who needed temporary or ongoing support that allowed them to have confidence in their accounts and focus on running their business.” Jeri Wilson, 6th May 2009 www.hawkeyebusinessservices.com Follow me on Twitter Follow me on Twitter Follow me on Twitter