Bo Dahlbom 2002 — siti.se: Bo Dahlbom 2002 — siti.se President of the Swedish Research Institute for Information Technology — www.siti.se
Professor of Informatics at Göteborg University
Advisor to mobile service provider companies
www.informatics.gu.se/~dahlbom
Bo Dahlbom – siti.se: Bo Dahlbom – siti.se All Business is
Show Business
Techology as Life Form: Techology as Life Form People are what they do and they do it with technology
A society is a technology, the use of technology, and ideas about technology and its use
Technology changes the conditions of life
Archeology and Future Archeology
Factory Life: Factory Life Work is a place that you go to in the morning, come home from at night
To work in a factory, with machines, to be on time, find your place and stay there
Work hours and time off, vacation, employed, unemployed, education, working life, retirement
First there was data processing: First there was data processing Computing machines (45-65)
Information systems and robots (65-85)
Personal computing and copiers (85-90)
Networks and workflow (90-95)
Then there was...: Then there was... IT
...and work became just TALK!: ...and work became just TALK! From work dominated by machines and production to work dominated by people and conversation. To work is to meet.
Communicative capacity, personal initiative, availability, flexibility, tempo, and networking.
Work, education and entertainment are mixed. Work goes on anywhere, anytime, on the market. Working places become meeting places.
Technical Development: Technical Development Machines emptied the country, gave us work in the factories in the city
Computers emptied factories, gave us work in the offices
Internet is emptying offices, giving us work on the market
The IT Revolution in Sweden:
The IT Revolution in Sweden
Customer Hunting : Customer Hunting When we produce much more than we can sell even on a global market, then competition becomes fierce, and we must go customer hunting
From Factory to Market: From Factory to Market Technical development has taken us from production to administration to services and sales
A fantastic competence for production now forces us to focus on sales, marketing, design, brand
Sales is interaction, working places become meeting places, we become nomads, technology becomes mobile
e-society with e-service: e-society with e-service In factory society, organizations were buildings. Commerce, sales, education, care were all produced in factories.
In market society, organizations become networking. Commerce, sales, education, care will all be available anywhere, anytime.
The Old Company: The Old Company A society of its own, a well organized centre for production and distribution, a factory
A well defined, autonomous organization, with its own goals, values, and quality control
The New Company: The New Company A losely connected, distributed and mobile sales force, with a web site
A service network, adapting to market and customer movements and demands
Factory Society: Factory Society Organizations built on production
A society of production units
A society of factories and offices
A society of work places
Market Society: Market Society Organizations built on business
A society of market places
A society of meeting places
Virtual and physical meeting places
Focus on Sales: Focus on Sales From Process to Situations
From Organization to Initiatives
From Hands to Whole People
From Control to Attention
Business by Attention: Business by Attention Ha!, HaHa, Aha, Ahh, Ouch!
Emotions, Excitement, Entertainment
Meaning and Engagement
Leadership by Attention
A 24 Hour Society: A 24 Hour Society Anytime, anywhere, anyone computing
Everything always open everywhere
Online guardian angels watching you
Always available, running faster and faster
Mobile nomads renting their lives
A Consumer Society: A Consumer Society Meetings: cocktails, shows, events
Travel: adventure, work, education, health
Experience: exotic food, sex, drugs, rock ’n’ roll
Body: make up, gym, massage, surgery
Service Society: Service Society Education, care, entertainment, sales, councelling, management, public service
From offices with reception and opening hours and focus on administration to services on a mobile, distributed market
Services follow you: Services follow you Services are new dimensions in society
Services are like light, heat, music
Services watch over you
In service society you are never alone
A Nomadic Society: A Nomadic Society Nomadic, networking enterprises, living off the land, company parasites, open source and global epidemic consumption
Mobile operations, services, health care, education, sales
Anywhere, anytime, always on-line, ready when opportunity knocks
A New Economy: A New Economy A digital, global, flexible, competitive, alliance prone, fast, revolutionary, winner takes all, venture economy
A mobile, online, consumer, service, media, marketing, electronic, rock ’n’ roll economy
The Body Factor: The Body Factor Nomads need bodies – young and beautiful
Cosmetics, gymnastics, plastics, relaxics
Live forever, forever young and beautiful
The Bio Revolution (2010)
Life is a : Life is a cocktail-party
Mobile Internet Society: Mobile Internet Society A sales oriented, networking society built on top of the old production and distribution infrastructure
An open society, a global market place, with nomads engaged in sales and services
A vulnerable global production and distribution infrastructure – do we have to make it more secure?
A Childish Society: A Childish Society Casual affairs, competition, playful, epidemic, consumtion, entertainment
Children are consumers, as consumers we are like children
In consumer society there are no adults – there are only small and big children
Now we all say... : Now we all say... Not another winter here!