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Turner Public Relations, Inc.

Agency Background: 

Agency Background National Boutique Public Relations Firm Specialize in real estate and luxury travel Established in 1997 Located in Denver, CO, and New York, NY Clients in the U.S., Canada and Caribbean Projects include condos, condo hotels, fractional, residence clubs and whole ownership communities Outstanding relationships with real estate and travel editors nationwide Best publicists in the business!

Real Estate Experience: 

Real Estate Experience Adam’s Rib Ranch: Eagle, Colorado Bear Mountain Resort: Victoria, British Columbia Casaloma Escazú Hotel Residences & Spa: San Jose, Costa Rica Hidden Meadow Ranch: White Mountains, Arizona Legacy: Eagle, Idaho The Markers: Golfer’s Residence Club Metro Brokers, Inc: Denver, Colorado The Palmyra Resort & Spa: Rose Hall, Jamaica Private Escapes Destination Clubs The Porches: Steamboat Springs, Colorado Private Escapes Destination Clubs Pronghorn: Bend, Oregon

Real Estate/Travel Account Team: 

Real Estate/Travel Account Team Christine Turner – President & CEO Alana Watkins – Director of Account Services Courtney Lis – Account Manager Emily Watson – Account Manager Jill Neumann – Account Coordinator Mariana Singer – Vice President Tracey Ornelas – Administrative Support

What Can Turner PR Do for You?: 

What Can Turner PR Do for You? PR GOALS Ensure you are heard above the noise! Introduce your project to its target demographic in a powerful manner. Position your project appropriately, extending the reach of branding and marketing efforts. Educate potential buyers and guests about the amenities, features and spirit of your project. Capitalize on your project’s milestones, newsworthy stories, locale, etc. Utilize the background of your project’s developers and notable alliances to demonstrate credibility. STRATEGY Create and execute an aggressive, comprehensive, proactive and creative public relations campaign to accomplish the brand awareness and sales goals of your project.

Our Development & Implementation System: 

Our Development & Implementation System Development Audit Research Public Relations Plan Development of Media Lists Development of Press Releases and all Press Kit Materials Prep Tailored Pitches per Journalist Media Training Implementation Tease Launch each Announcement Media Follow Up Interview Preparation Special Events Media Tours Copywriting / Editing Strategy Sessions Interviews / Photo Shoots PR meetings Press Coverage Monitoring Evaluation Our unique Development & Implementation system extracts all information about a client, their product and PR goals. This information, coupled with our own research, will form a strategic public relations plan to garner the maximum amount of quality media coverage as possible.

Case Study: Pronghorn; Bend, OR: 

Case Study: Pronghorn; Bend, OR Objectives Introduce Pronghorn to potential buyers, relaying a strong message to secure a call to action Garner the maximum amount of quality media coverage Position Pronghorn as the premier private golf community in the West Raise awareness among Pronghorn’s target demographic about the quality of life of Bend and as a destination Educate the local Bend market about Pronghorn’s involvement in the community Strategy Reach the appropriate editors, producers and reporters nationwide and in targeted local markets with tailored, relevant and newsworthy story angles so that each contact would feel compelled to report on Pronghorn. This, in turn, built the bridge between Pronghorn and appropriate buyers locally, regionally and nationwide.

Pronghorn Case Study (Cont.): 

Pronghorn Case Study (Cont.) Examples of Initiatives Feature Stories Pronghorn Launches The Residence Club at Pronghorn, the First of its Kind in the Pacific Northwest Former NFL Quarterback and Hall of Famer Joe Montana Becomes Newest Member of Pronghorn Awards and Recognition Robb Report Vacation Homes Names Pronghorn One of World’s Hottest Ground Floor Investment Properties Pronghorn’s Jack Nicklaus Signature Course Rated No.2 Best New Private Course by Golf Digest Community Events/Sponsorship Pronghorn Sponsors Second Annual 5 For 5 Benefit Concert Pronghorn to Host Amateur Golf Tournament and Epicurean Event to Benefit National Kidney Foundation

Pronghorn Case Study (Cont.): 

Pronghorn Case Study (Cont.) Results 38,305,082 impressions $2,644,625 in media value 250 real estate responses directly attributed to PR leading to $10 million in revenue 2005/2006 PR effort contributed to a coordinated, integrated campaign that achieved $52.2 million in sales, approximately 200% of goal

Pronghorn Has Been Featured In… : 

Pronghorn Has Been Featured In…

Case Study: Private Escapes Destination Clubs: 

Case Study: Private Escapes Destination Clubs Objectives Educate the media, and in turn the company’s target demographic, about destination clubs Emphasize the value and benefits of Private Escapes Destination Clubs including the points of differentiation Introduce and position President Richard Keith as the destination club industry expert Capitalize on Private Escapes Destination Clubs’ unparalleled service and member satisfaction Strategy Turner PR created and executed several feature stories and delivered these stories direct to media. We utilized the allure and appeal of destination clubs and luxury travel concepts, Private Escapes Destination Clubs’ unique offerings, as well as the credibility of the founders and each Club’s proven success in order to garner additional quality media coverage.

Private Escapes Case Study (Cont.): 

Private Escapes Case Study (Cont.) Examples of Initiatives What’s Next in Luxury Travel: Private Escapes Destination Clubs Leads Destination Club Category, Offering Two “First and Only” Products to Members Worldwide New Niche Destination Clubs Offer Convenient and Accessible Options for Today’s Luxury Traveler: Members Go Wherever They Want, Whenever They Want Start-Up Mogul Parlays His Passion into Luxury Travel Sector Private Escapes Destination Clubs Attracts Corporate Market as Companies Move to Entice Employees and Clients with Luxury Travel Benefits Private Escapes Destination Clubs Receives Top Rating, According to Member Satisfaction Survey

Private Escapes Case Study (Cont.): 

Private Escapes Case Study (Cont.) Results 176,046,102 impressions to date $6,365,023 in media value to date Numerous memberships tied directly to PR

Private Escapes Has Been Featured In…: 

Private Escapes Has Been Featured In…

Client Testimonials: 

Client Testimonials “…Turner PR is a definite stand out when it comes to consultants. The firm has an amazing energy and an acute understanding of our business. They hit the ground running and have not quit.” –Scott Denney, Pronghorn “[Turner PR’s] commitment to understanding their client’s needs, product and message is exceptional… I can without a doubt say that they have lived up to their end of the bargain and have exceeded my expectations.” – Tom Hix, Pronghorn “Turner PR rocks. You are dumber than you look if you don’t add them to your team.” –Richard Keith, Private Escapes “Turner PR understands real estate developments, they get it, and this knowledge and expertise continues to bring The Palmyra significant coverage.” –Geoff Landry, The Palmyra Resort & Spa

Client Testimonials (Cont.): 

Client Testimonials (Cont.) “You’ll not meet a more passionate and talented group of people who not only love PR, but generate significant results.” –Mitch Brinton, The Markers “The thing we love best [about Turner PR] is that they don’t sign you up and forget you; rather they initiate and keep the process moving onward and upward.  The Turner team has great energy and enthusiasm!” –Casey Bolinger, Hidden Meadow Ranch “Bear Mountain was seeking a public relations partner who could familiarize themselves quickly with our range of product and help to make an immediate impact in the U.S. market and we quickly received strong press coverage in national, regional and targeted publications.” –Russ Cowan, Bear Mountain Resort

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