TheDogsMayBarkButThe CaravanMoves

The Dogs May Bark But The Caravan Moves On: 

The Dogs May Bark But The Caravan Moves On Tom Field Professor Colorado State University

Five new realities for seedstock producers:: 

Five new realities for seedstock producers: Welcome to the information age. Warp speed to source and process verification. Simplification for customers. Document performance throughout the supply chain. Partnerships.

December 23, 2003The industry changed forever: 

December 23, 2003 The industry changed forever Educate yourself and your customers: Animal identification plans Source and process verification On-farm quality audits Quality assurance training

What do consumers want ….: 

What do consumers want …. “Every company connected with the world’s food supply chain will eventually have to embrace traceability or find it difficult to stay in business. The facts are uncompromising and the pressures continue to mount from consumers and from the media, retailers and numerous government regulatory agencies.” Food Processing, Feb. 2002

Industry Branded Programs: 

Industry Branded Programs

Simplicity Has a High Value on Most Cow-Calf Enterprises : 

Simplicity Has a High Value on Most Cow-Calf Enterprises Any technology that betrays the premise of simplicity must have an easily recognizable high net value to the enterprise if it is to be integrated into the business.

While Within-Breed Selection is a Useful Tool…: 

While Within-Breed Selection is a Useful Tool… Maximum genetic benefit is typically obtained via the exploitation of breed differences and the creation of heterosis as a result of planned crossbreeding systems.

The three bears were right – the porridge can be too cold or too hot: 

The three bears were right – the porridge can be too cold or too hot . The optimal combination of genetic influence will be 50% Continental and 50% British in most cases where feed availability is not particularly limited.

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Angus 75% Angus 50% Angus 25% Angus All Continental 25% Continental 50% Continental 75% Continental Breed Composition Percent Angus Continental On the Rail…. Yield Grade 1s & 2s Choice & Higher

What do customers want ….: 

What do customers want …. Every attempt should be made to communicate with direct customers about the desired levels of performance and information. Those with information are likely to have more power in the marketing process.

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To deliver on the promise of a brand and to capture the full value then we need to institute Life Cycle Management in the U.S. beef industry.

“What you VALUE is unmistakably reflected in:: 

“What you VALUE is unmistakably reflected in: Tom Peters, Management Guru and very cool dude precisely how you spend your time, the nature of your contributions to the team, and who exactly you hang with (your partners)”

10 Principles to Change Your Cattle Operation: 

10 Principles to Change Your Cattle Operation Be crystal clear about your operation’s purpose. Have an outrageous vision. Begin today, without delay. Don’t be afraid to experiment. Focus. Troy Marshal, 2003

Defining our purpose: 

Defining our purpose There are several ways to deal with a chaotic world: Run in the hopes of outdistancing the change. Hide in the hopes that the change will go away.

Defining our purpose: 

Defining our purpose There are several ways to deal with a chaotic world: 3. “Meet uncertainty by emphasizing a set of new basics: world-class quality and service, enhanced responsiveness through greatly enhanced flexibility, and continuous, short-cycle innovation and improvement aimed at creating new markets for both new and apparently mature products and services.”Tom Peters

Outrageous Vision: 

Outrageous Vision The Paradox: This is neither the time for being timid nor for being foolish. This is the time for action within a conservative system of controls.

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Hairstylist or?????

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“Ours is the most incredible industry in which to pursue a career. We touch people – physically and emotionally – and change their lives by helping them to improve their image. We give them a whole new lease on life.” Michael Hemphill North American Hairstylist of the Year, 1997

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“You can’t shrink your way to greatness.” Arthur Martinez Sears

Begin today: 

Begin today “If we embrace self-responsibility not merely as a personal preference but as a philosophical principle, logically we commit ourselves to a profoundly important moral idea.” Nathan Branden Author

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“The word upon which all adventure, all exhilaration, all meaning, all honor depends. And the word was CHOICE.” Tom Robbins Author

Don’t Be Afraid to Experiment: 

Don’t Be Afraid to Experiment “The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out.” Dee Hock Creator of VISA

“Ingenuity, plus courage, plus work equals miracles.”: 

“Ingenuity, plus courage, plus work equals miracles.” Bob Richards, 2-time Olympic gold medallist

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Do not let traditions create habits that make you less competitive. “If you are not blooding your nose in today’s warp speed economy, we have a name for you. DEAD.” Forbes ASAP

10 Principles to Change Your Cattle Operation: 

10 Principles to Change Your Cattle Operation Listen. Be opportunistic. Network. Give more than you receive. Laugh and smile. Troy Marshall, 2003

Listen: 

Listen 70% of customers bail because of the look/feel/smell/taste of doing business with a company. 15% of customers scooted for technical quality reasons. 15% took off because of price. Tom Peters The Circle of Innovation

Communicating with Customers: 

Communicating with Customers Mom “We’ve got to find a better way to communicate with our bull buyers – to really connect with their needs.” Daughter “Yes, that is a big problem.” Dad “They don’t understand how good he is, it’s obvious we’ve got to do a better job of educating our customers.”

Communicating With Customers: 

Communicating With Customers Notice the shift in attitude from: Get in touch Communicate to them They don’t get it We need to educate them “How quickly we let listening become talking and telling.” Tom Peters

Be Opportunistic: 

Be Opportunistic “Organizations are capable of taking on more than their leaders give them credit for.” Mike Walsh

Network: 

Network Build a collection of contacts, friends, relationships, buddies, pals, co-conspirators, and partners. The more eclectic the mix – the better.

Network: 

Network Your best ideas will come from other industries. Your customers will come from your obsession to meet, enjoy, engage, and love the people in your geographical and virtual community.

Give more than you receive: 

Give more than you receive This one is simple yet increasingly alien in a culture that disconnects us from each other.

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Does your business help you build a life worth living? Does it create opportunities for others? Does your business give you goose bumps, smiles, a few heartaches, and the joy of associating with people you genuinely like?

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If yes – then charge on. If no – it is time for a change.

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“Do what you love, love what you do and deliver more than you promise.” Harvey Mackay