Jason Vijil The Importance of Having a Reason to Respond Right Now in

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Presentation Description

Jason Vijil is a business development executive from Chicago, Illinois. He worked for several companies doing market research, spent some time being a day trader and finally became a Regional Business Development Manager.

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Presentation Transcript

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T H E I M P O R T A N C E O F H A V I N G A R E A S O N T O R E S P O N D R I G H T N O W I N L E A D G E N E R A T I O N A D V E R T I S I N G J A S O N V I J I L

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J A S O N V I J I L As someone who has been in sales and marketing for many years Jason Vijil knows from experience that hesitation and procrastination are some of the most common human behaviors. There have been instances in the past where you browsed a website or a mail-order catalog and were just about to buy but then opened a new page in your web browser or got distracted by something and never made a purchase.

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J A S O N V I J I L This happens with every media be it the Internet TV radio or mail-order catalogs. People will watch an infomercial and write down the phone number to call in the next few days but they get too busy and never call. A person comes to a shopping mall sees something that he or she likes decides to get it on the way back visits a number of different stores has lunch and never buys the item.

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J A S O N V I J I L Smart marketers and salespeople are extremely aware of this hesitation and the sales that they lose because of it. The almost- persuaded prospect is the hidden cost of all advertising and marketing. They had a desire to respond. They almost responded. They were about to call but they never did.

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J A S O N V I J I L This is why in your lead generation advertising you always want to give people a reason to respond right away. You can do this with limited supply limit per buyer limited-time special offers gifts and so on. The most powerful urgency is to have only one item available. Jason Vijil noticed many times that smart mail-order companies use this strategy by having one unique high-priced item in their catalogs that goes to whoever buys it first.

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J A S O N V I J I L https://jasonvijilblog.wordpress.com/ https://jasonvijil.wordpress.com/ https://jasonvijil.tumblr.com/ https://medium.com/jasonvijil http://www.dailymotion.com/JasonVijil- https://www.slideshare.net/JasonVijil https://issuu.com/jasonvijil

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J A S O N V I J I L T H A N K Y O U F O R Y O U R T I M E

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