eceatcz

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ECEAT International Since 1992 Europe-wide community focused on integration of sustainable land use, tourism and farming. Since 2001 international independent legal entity based on the membership principle. www.eceat.org

Starting position of Czechia in 1989: 

Starting position of Czechia in 1989 no ONE entrepreneur, no small family farms no laws low skills, low pride, conservatism, „socialistic“ thinking no examples from similar environment focus on Prague, 4 bil. USD / year (1996) no / low central government support OWN UNIQUE EXPERIENCE on transition from centrally planned economy to independent and proud local communities linked to global markets. Weaknesses = BIG CHALLENGE Strengths Prague 10 UNESCO Heritage Sites 6 UNESCO Biosphere Reserves (2002)

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presents ECEAT CZ From centrally planned economy to active local communities. From local communities to global markets. Countryside Holidays Integrated tool

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starring SKILLS (Own Staff, Entrepreneurs) NETWORKS (Sustainable Partnerships) CERTIFICATION TRAVELLERS (Tourist Products) Sustainable Rural Development “eco“ “social“ “finance“

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Sustainable partnerships 1999 - SUCCESS 1 – Joint venture with the Union of Czech Rural Entrepreneurs = CERTIFICATION OF ACCOM. 2001 - SUCCESS 2 – New local governments DEVELOPMENT TOOL (unemployment, depopulation) PRODUCTS ? PARTLY.

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SUCCESS 1 Certification of Accommodation a) – basic comfort criteria b) – additional ECEAT certification Contribution to protection of environment Contribution to protection of rural heritage International ECEAT standards VISIT project Lobbying and preparing for the national „eco“ certification of restaurants, pensions, hotels, areas and tourist products.

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Regional centres for entrepreneurs, information leaflets. Advisory for entrepreneurs – first visit for free. Free motivation one-day seminars for entrepreneurs. Literature for entrepreneurs. SUCCESS 2 Development tool Advisory and development projects for local governments, trainings for local teams. Lobbying and preparing for the country-wide retraining system (unemployment on the countryside).

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SUCCESS – Travel guides and maps – over 4000 reg. guests / year Packages - only 1 Czech operator ½ SUCCESS Tourist Products Heritage Trails & SUCCESS – A part of the official Czech tourist offer.

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Happy Guest res. FEE € 21 Happy Guest 10% direct business accommodation - guest “0“ commission fair business GUIDES and MAPS Acco or own packs = Table Price Acco or own packs = Table Price

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Buy price Sale price with as high as possible operator´s margin Happy Operator indirect business through operators fair business PACKAGES Happy Local Communities. But Operator? Local Team Package Production Price Sale price with lower operator´s margin Share For Local Teams Branding, education and destination management is our coming priority.

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ECEAT CZ Tel.+ fax 420 54123 5080 E-mail: info@eceat.cz www.eceat.cz ECEAT International www.eceat.org