logging in or signing up halla adalfundur saf 29 mars 2007 Janelle Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 129 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: October 17, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: ÍMYND OG ORÐSPOR ÍSLANDS Mikilvægi samstillts átaks 29. MARS 2007 Aðalfundur Samtaka Ferðaþjónustunnar HALLA TÓMASDÓTTIR Framkvæmdastjóri ViðskiptaráðsEFNISTÖK: EFNISTÖK ÁRIÐ 2006 Upprifjun úr alþjóðlegum fjölmiðlum ViÐBRÖGÐ VÍ Slá á krísuna Langtímaverkefni í uppbyggingu orðspors og ímyndar ANHOLT OG NATIONAL BRANDING INDEX (NBI) SNILLI ÍSLANDS Slide3: “Iceland – Macro Imbalances Trigger Negative Outlook” Fitch Ratings, February 2006Slide4: “Iceland: Geyser crisis” Danske Bank, March 2006Slide5: “Icelandic Banks: Not What You Are Thinking.... We are only at the beginning of the Icelandic Banks’ Problems Merrill Lynch, Mars 2006Slide6: “Is Iceland facing a meltdown?” Sunday Telegraph Mars 2006Slide7: “Meltdown worries put Iceland’s UK raids under threat” Evening Standard, Mars 2006Slide8: “Iceland’s poets of enterprise lose their rhythm” Daily Mail, Mars 2006Slide9: “Icelandic charm melts away as debt crisis grips” The Sunday Times, April 2006Slide10: “Iceland’s Fizzy Economy Faces a Test” The New York Times, April 2006Slide11: “Krise styrer udenom islandske frontlöbere” “Danskere udfordret af islandsk ledelse” Börsen, April 2006Slide12: “Ellevill krangel om islandsk ökonomi Sinnene er i kok blant islandske analytikere, etter at Danske Bank dömmer den islandske ökonomien nord og ned i en ny analyse” Oslo, April 2006ÍMYNDARVINNA AÐKALLANDI: ÍMYNDARVINNA AÐKALLANDI Slá á krísuna (Mishkin) Bætt upplýsingaflæði - menntunarátak “Third party credibility” Langtímauppbygging á sérstöðu/ímynd Íslands Mæla Móta Stefnu Framkvæma Mæla reglulega MISHKIN & HERBERTSSON : MISHKIN & HERBERTSSON Dow Jones - FOREX VIEW: Iceland Isn't Going To Melt Down Reuters - Upbeat Iceland report gives shares, crown a lift Bloomberg - Iceland Krona Rises on Stability Report: World's Biggest Mover Global Insight Daily Analysis - Academic Report Dismisses Concerns over Iceland's Financial Stability Morgan Stanley: Icelandic Banks: Seeing the Facts through the Frenzy HVALAKRÍSAN: HVALAKRÍSAN “Iceland violates ban on whaling” BBC, Október 2006 HVALAKRÍSAN: HVALAKRÍSAN “Iceland left in the cold as whaling trade puts tourists off” The Times, November 2006 HVALAKRÍSAN: HVALAKRÍSAN “Iceland giving “two fingers” over whaling” Ástralía, Október 2006 LANGTÍMAUPPBYGGING Á ORÐSPORI OG ÍMYND: LANGTÍMAUPPBYGGING Á ORÐSPORI OG ÍMYND Stefnumótun og vinna með S. Anholt Stýrihópur Viðtöl (og videoviðtöl) innanlands og utan Vinnufundir og kynningar með fleiri hópum National Brand Index (NBI) Mestmegnis óþekkt utan Norðurlanda Top 20 countries 2006 Q4: Top 20 countries 2006 Q4Iceland’s admirers and doubters: Iceland’s admirers and doubtersHow the World sees Iceland: How the World sees IcelandHow Norway sees Iceland: How Norway sees IcelandHow Denmark sees Iceland: How Denmark sees IcelandHow Sweden sees Iceland: How Sweden sees IcelandHow the UK sees Iceland: How the UK sees IcelandHow Germany France Netherlands and Belgium see Iceland: How Germany France Netherlands and Belgium see IcelandHow Spain Italy and Portugal see Iceland: How Spain Italy and Portugal see IcelandHow Poland Hungary Czech Republic and Estonia see Iceland: How Poland Hungary Czech Republic and Estonia see IcelandHow Russia sees Iceland: How Russia sees IcelandHow the USA sees Iceland: How the USA sees IcelandHow Canada sees Iceland: How Canada sees IcelandHow Japan sees Iceland: How Japan sees IcelandHow China sees Iceland: How China sees IcelandHow Brazil sees Iceland: How Brazil sees IcelandHow India sees Iceland: How India sees IcelandHow the World sees Norway: How the World sees NorwayHow the World sees Switzerland: How the World sees SwitzerlandSlide38: “International research shows that Iceland’s image today is more of a country brand than a nation brand. The rise in Icelandic tourism has done a good job of communicating the natural attributes of the island around the world, but the character of Iceland’s population remains largely unknown except to its nearest neighbours.” Simon AnholtHVAÐ NÆST?: HVAÐ NÆST? SÉRSVEIT ÍMYNDARMÁLA Taka út núverandi stöðu Sammælast um stefnu SAMKEPPNISHÆFT AUÐKENNI Hugmyndir að framkvæmdum/verkefnum og nýsköpun sem styðja við stefnuna VIRKJA ALLA Í AÐ HRINDA STEFNUNNI Í FRAMKVÆMD!!!! HVER ER SNILLI ÍSLANDS?: HVER ER SNILLI ÍSLANDS? People with both ice and fire in their souls. Icelanders combine a very Nordic love of order, efficiency, fairness and competence, with a flair, warmth, informality and passion that are distinctly Mediterranean. This Latino-Nordic quality of the Icelander is the secret of most of Iceland’s recent successes and, I am convinced, the key to its future prominence. This could be the motto of the Icelander: it sounds crazy, but it might just work. Final words: Final words The sign on the door of planet Earth during this age of global competition should be the one that reads “You don’t have to be crazy to work here, but it helps”. In a workplace like that, I’ll put my money on the Icelanders to get to the top. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
halla adalfundur saf 29 mars 2007 Janelle Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 129 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: October 17, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: ÍMYND OG ORÐSPOR ÍSLANDS Mikilvægi samstillts átaks 29. MARS 2007 Aðalfundur Samtaka Ferðaþjónustunnar HALLA TÓMASDÓTTIR Framkvæmdastjóri ViðskiptaráðsEFNISTÖK: EFNISTÖK ÁRIÐ 2006 Upprifjun úr alþjóðlegum fjölmiðlum ViÐBRÖGÐ VÍ Slá á krísuna Langtímaverkefni í uppbyggingu orðspors og ímyndar ANHOLT OG NATIONAL BRANDING INDEX (NBI) SNILLI ÍSLANDS Slide3: “Iceland – Macro Imbalances Trigger Negative Outlook” Fitch Ratings, February 2006Slide4: “Iceland: Geyser crisis” Danske Bank, March 2006Slide5: “Icelandic Banks: Not What You Are Thinking.... We are only at the beginning of the Icelandic Banks’ Problems Merrill Lynch, Mars 2006Slide6: “Is Iceland facing a meltdown?” Sunday Telegraph Mars 2006Slide7: “Meltdown worries put Iceland’s UK raids under threat” Evening Standard, Mars 2006Slide8: “Iceland’s poets of enterprise lose their rhythm” Daily Mail, Mars 2006Slide9: “Icelandic charm melts away as debt crisis grips” The Sunday Times, April 2006Slide10: “Iceland’s Fizzy Economy Faces a Test” The New York Times, April 2006Slide11: “Krise styrer udenom islandske frontlöbere” “Danskere udfordret af islandsk ledelse” Börsen, April 2006Slide12: “Ellevill krangel om islandsk ökonomi Sinnene er i kok blant islandske analytikere, etter at Danske Bank dömmer den islandske ökonomien nord og ned i en ny analyse” Oslo, April 2006ÍMYNDARVINNA AÐKALLANDI: ÍMYNDARVINNA AÐKALLANDI Slá á krísuna (Mishkin) Bætt upplýsingaflæði - menntunarátak “Third party credibility” Langtímauppbygging á sérstöðu/ímynd Íslands Mæla Móta Stefnu Framkvæma Mæla reglulega MISHKIN & HERBERTSSON : MISHKIN & HERBERTSSON Dow Jones - FOREX VIEW: Iceland Isn't Going To Melt Down Reuters - Upbeat Iceland report gives shares, crown a lift Bloomberg - Iceland Krona Rises on Stability Report: World's Biggest Mover Global Insight Daily Analysis - Academic Report Dismisses Concerns over Iceland's Financial Stability Morgan Stanley: Icelandic Banks: Seeing the Facts through the Frenzy HVALAKRÍSAN: HVALAKRÍSAN “Iceland violates ban on whaling” BBC, Október 2006 HVALAKRÍSAN: HVALAKRÍSAN “Iceland left in the cold as whaling trade puts tourists off” The Times, November 2006 HVALAKRÍSAN: HVALAKRÍSAN “Iceland giving “two fingers” over whaling” Ástralía, Október 2006 LANGTÍMAUPPBYGGING Á ORÐSPORI OG ÍMYND: LANGTÍMAUPPBYGGING Á ORÐSPORI OG ÍMYND Stefnumótun og vinna með S. Anholt Stýrihópur Viðtöl (og videoviðtöl) innanlands og utan Vinnufundir og kynningar með fleiri hópum National Brand Index (NBI) Mestmegnis óþekkt utan Norðurlanda Top 20 countries 2006 Q4: Top 20 countries 2006 Q4Iceland’s admirers and doubters: Iceland’s admirers and doubtersHow the World sees Iceland: How the World sees IcelandHow Norway sees Iceland: How Norway sees IcelandHow Denmark sees Iceland: How Denmark sees IcelandHow Sweden sees Iceland: How Sweden sees IcelandHow the UK sees Iceland: How the UK sees IcelandHow Germany France Netherlands and Belgium see Iceland: How Germany France Netherlands and Belgium see IcelandHow Spain Italy and Portugal see Iceland: How Spain Italy and Portugal see IcelandHow Poland Hungary Czech Republic and Estonia see Iceland: How Poland Hungary Czech Republic and Estonia see IcelandHow Russia sees Iceland: How Russia sees IcelandHow the USA sees Iceland: How the USA sees IcelandHow Canada sees Iceland: How Canada sees IcelandHow Japan sees Iceland: How Japan sees IcelandHow China sees Iceland: How China sees IcelandHow Brazil sees Iceland: How Brazil sees IcelandHow India sees Iceland: How India sees IcelandHow the World sees Norway: How the World sees NorwayHow the World sees Switzerland: How the World sees SwitzerlandSlide38: “International research shows that Iceland’s image today is more of a country brand than a nation brand. The rise in Icelandic tourism has done a good job of communicating the natural attributes of the island around the world, but the character of Iceland’s population remains largely unknown except to its nearest neighbours.” Simon AnholtHVAÐ NÆST?: HVAÐ NÆST? SÉRSVEIT ÍMYNDARMÁLA Taka út núverandi stöðu Sammælast um stefnu SAMKEPPNISHÆFT AUÐKENNI Hugmyndir að framkvæmdum/verkefnum og nýsköpun sem styðja við stefnuna VIRKJA ALLA Í AÐ HRINDA STEFNUNNI Í FRAMKVÆMD!!!! HVER ER SNILLI ÍSLANDS?: HVER ER SNILLI ÍSLANDS? People with both ice and fire in their souls. Icelanders combine a very Nordic love of order, efficiency, fairness and competence, with a flair, warmth, informality and passion that are distinctly Mediterranean. This Latino-Nordic quality of the Icelander is the secret of most of Iceland’s recent successes and, I am convinced, the key to its future prominence. This could be the motto of the Icelander: it sounds crazy, but it might just work. Final words: Final words The sign on the door of planet Earth during this age of global competition should be the one that reads “You don’t have to be crazy to work here, but it helps”. In a workplace like that, I’ll put my money on the Icelanders to get to the top.