Individual Creative Process

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Creativity and Innovation : 

Creativity and Innovation The Individual Creative Process

Slide 2: 

(c) Dr. Jan Jackson 2011 I am creative ... Presentation

Individual Creativity : 

(c) Dr. Jan Jackson 2011 Individual Creativity When are you at your most creative? What factors influence your creativity? What do you do to put yourself in a creative mood? What do you do when you are “stuck”? How do you keep track of your creative ideas?

Basic Premise : 

(c) Dr. Jan Jackson 2011 Basic Premise We are all creative. Increased creativity is a teachable, trackable process. All of us can become more creative … and this will make us happier, healthier, more productive, and more authentic in everything we do. The business environment will increasingly reward those … who are able to be creative. -- Bryan and Cameron,The Artist’s Way at Work, p. xxi

Creativity : 

(c) Dr. Jan Jackson 2011 Creativity The production of novel and useful ideas. Organizational creativity - creation of a valuable, useful new program, product, service, idea, procedure, or process by individuals working together.

Innovation : 

(c) Dr. Jan Jackson 2011 Innovation The process of transforming creative ideas into a “marketable” program, product, service, or process.

Creativity and Innovation : 

Creativity and Innovation Individual He who knows others is wise. He who knows himself is enlightened. ~ Lao-Tzu If you always do what you always did – you’ll always get what you always got. ~ Unknown

Classical Creative Process : 

Classical Creative Process Preparation Incubation Illumination Verification Encounter

Preparation : 

Preparation Actively seek problems to be solved Seek information about these problems Gather information from all available sources, to the point of saturation.

Incubation : 

Incubation Put it to rest and turn to other activities Allow the left brain to relax by bringing in subliminal right brain activities, such as daydreaming, fantasy, meditation and play.

Illumination : 

Illumination “Aha!” moment We receive ideas to solve our problem Occurs unexpectedly and with little effort

Verification/Refinement : 

Verification/Refinement Test and verify the ideas Will they work? Refine and modify ideas Who will buy the finished product?

Encounter : 

Encounter Absorption in the project “Flow” Heightened consciousness Quickened heartbeat, lessening of appetite Oblivious to time and surroundings.

Another Way to Look at Creative Process (Eric Maisel)... : 

(c) Dr. Jan Jackson 2011 Another Way to Look at Creative Process (Eric Maisel)... Wishing Choosing Starting Working Completing Showing “These are active stages, not passive ones. Where there is no vitality, there is no creativity. Where there is no burning curiosity, there is no creativity. Work is not incubated; the alive, energetic person incubates work. Work is not prepared; the obsessed artist works incessantly, in and out of her own conscious awareness, on problems and melodies, sentences and atmospheric effects, tonalities and passages. If you would like to be creative, you must first come alive.” Eric Maisel, Fearless Creating http://www.ericmaisel.com/

Slide 15: 

Dr. Jane Goldberg’s Model)...

Slide 16: 

Dr. J’s interpretation of Goldberg’s model

Judy Estrin’s Process of Innovation : 

Judy Estrin’s Process of Innovation Need Test Assess

Need : 

Need Identify a need Develop a set of questions to explore The innovation process is driven by the need to understand how something works or why it doesn’t … The trick is to identify the needs of your potential customers before they do.

Test : 

Test Brainstorm ideas Try and test new ideas “Brainstorming for ideas … is often thought of as the “magic” part of innovation” (p. 27) “It takes the right combination of research, creativity, and enough time to think” (p. 27)

Assess : 

Assess Assess whether to go forward or return to generating more ideas, questions, or needs “Once the testing is done and the data have been analyzed, honest self-assessment is required” (p. 28)

The Process of Innovation : 

The Process of Innovation “It can take multiple cycles of brainstorming, testing, analyzing, and adapting to get a project right – or to sensibly call it quits. The process involved in innovation is often like riding a unicycle. To balance and keep moving ahead, you have to pedal both backward and forward.” (Estrin, 2009, p. 28-29) (c) Dr. Jan Jackson 2011

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