Max 2005: Max 2005 Conference highlights. David O Malley. Medifit Corporate Services.


Conference Highlights: Conference Highlights Flex product line. Flash 8, Flash everywhere. MM Labs CF Scorpio Mobile experience. Madobe


The more things change….: The more things change…. The experience still matters. Flash is still the product to deliver this experience.


Flash 8.0: Flash 8.0 Current player is version 8.0 Benchmarks showed a 50% overall increased performance than version 7.x Source: http://www.macromedia.com/devnet/flashplayer/articles/fp8_performance.html Low bandwidth, high quality video support. Integration with HTML, DHTML and AJAX Enhanced local security model Better player update features. Source: http://www.macromedia.com/software/flashplayer/productinfo/features/ Flash player, new version penetration: I.E. 6.0, 77% penetration in 51 months Flash Player 7.x, 80% penetration in 12 months.


Flash 8.5: Flash 8.5 Will support Flex 2.0 Alpha available, full release Spring 2006 Supports ActionScript 3.0 Fully O.O., and ECMA compliant. Even faster than 8.0 Example: Flex 1.5 app loaded in 7.0 rendered in 3.3 seconds, in 8.5 0.7 seconds.


Mobile technology: Mobile technology MM still committed to this medium, and is actively growing this business. Strategic alliance with Nokia Flash lite 2.0 Tools for developing for mobile devices, including an emulator. In Japan, Mobile services are a $1 Billion business. 25% of mobile phones are Flash enabled. 40% of all i-mode services are Flash based. The Mobile “ecosystem” has migrated to APAC and EMEA


Flex product line: Flex product line No longer a “One size fits all” solution. Flex 2.0 Flex Builder (Zorn) Flex Reporting Services Flex Enterprise


Flex 1.5 vs. Flex 2.0: Flex 1.5 vs. Flex 2.0 Flex 1.5 Cost: 12k / Dual CPU server Uses MXML tags Data exchange: XML Web Services Remote Objects Actionscript 2.0 Renders in Flash 7.x Server Based Text editor Flex 2.0 Cost: <1k per developer. Uses MXML tags Data exchange: XML Web Services Remote Objects Actionscript 3.0 Renders in Flash 8.5 Client based (SWF’s) WYSIWYG IDE (Zorn)


More about Flex 2.0: More about Flex 2.0 Will be released Spring 2006. Alpha available now. Works very well with ColdFusion, via object connectors (specifically CFC’s). Examples. Will provide a new set of challenges for traditional web developers: Object Oriented script. Stateless development. Flex Builder vs. Flex Enterprise Rich Apps vs. Rich Data.


Why should I care about Flex?: Why should I care about Flex? It’s HERE. RIA’s are here AJAX Java based Flash based Get in at the ground floor Resistance is futile…


Macromedia Labs: Macromedia Labs New section of the MM site. Early look at emerging technologies Place to share code, ideas, tips.


Madobe: Madobe Not so “mad” after all. Good feeling from the MM staff. Encouraging words from Adobe CEO. Some joint presentations with Adobe.


Questions: Questions