BPC Section 3 final

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At the retailers the potatoes are displayed in various ways to attract the shopper. Some retailers will advertise special prices or promote ‘buy one get one free’ offers on selected types of potato.

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Q What is a ‘retailer’? A A ‘retailer’ is a person or organisation selling products directly to the consumer. (Key Stage 1: English: En1 9a b Key Stage 2: English: En1 2a b d) Q What does the acronym ‘BOGOF’ stand for? A Buy one get one free. (Key Stage 1: English: En1 9a b Key Stage 2: English: En1 2a b d)

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Individual Work (15-20 minutes) Key Question: Is there more to a potato than meets the eye? Activity: Ask the pupils to write an acrostic using the word ‘Potato’. The acrostic should be about potatoes with the theme related to retailing. The pupils can approach the idea from any particular angle, whether from the seller’s point of view or the consumer. The theme may be about marketing potatoes or what the buyer thinks when looking at the display of potatoes. Alternatively, the pupils could create a five-line poem or cinquain. The format might be as follows: 1 One word= noun 2 Two words= describe the noun 3 Three words= actions 4 Four words= describe feelings 5 One word= noun, another word for the first word. (Key Stage 1: English: En3 1a b c d e f Key Stage 2: English: En3 1a b c d e)

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Potatoes form part of healthy schools meals. They are naturally low in fat, provide fibre, vitamin C and folate, as well as being low in sodium. They are versatile enough to be enjoyed in the diet in many ways and compliment lots of different foods.

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Q What is sodium more commonly known as? A Salt! (Key Stage 1: Science: Sc3 1c Key Stage 2: Science: Sc3 1d e) Q What is folate? A Folate, also known as folic acid, is a B vitamin that is essential for cell growth. (Key Stage 1: Science: Sc3 1c Key Stage 2: Science: Sc3 1d e)

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Small Group Work (10-15 minutes) Key Question: Why do potatoes form part of a healthy diet? Activity: Distribute the handout ‘Mix and Match’ below to each group. The handout contains a list of titles and their definitions. The pupils have to match the correct definition to its title. Further activities could involve the pupils finding out what other fruit or vegetables contain the same or similar properties. A range of fruit and vegetables could be examined and a graph devised showing the properties and what levels of carbohydrate, vitamins or fibre they contain. The correct answers are: 1C 2E 3F 4B 5A 6D (Key Stage 1: Science: Sc1 2h Sc2 2c 4b Key Stage 2: Science: Sc1 2b j Sc2 2b)

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Mix and Match Can you match the titles to their correct definitions? Carbohydrate Fibre Niacin Vitamin C Folate Vitamin B A Helps to produce red blood cells which are necessary for healthy blood B Necessary for healthy hair, skin, bones and gums C Provides fuel for the brain and is the main source of energy for growth and sports D Helps carbohydrates to work, to provide energy and maintain a healthy skin and nervous system E Along with water and exercise, it will prevent constipation and stabilise blood sugar levels F Helps to maintain skin and digestive system

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Potatoes form an important ingredient in many recipes. The pubs and restaurants require top quality, fresh potatoes to prepare dishes ranging from bangers and mash to potato crusted pizza and even kipper croquettes with tartare mayonnaise.

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Q Why is it important that the pubs and restaurants use top quality, fresh potatoes? A Fresh potatoes keep most of their vitamins and nutrients providing a top quality ingredient for any recipe. Damaged or poor quality potatoes often result in greater waste and a product that doesn’t taste as good. (Key Stage 1: Science: Sc2 1c 3a Key Stage 2: Science: Sc2 1a b c) Q Do frozen potatoes keep their vitamins and nutrients? A If vegetables are frozen when they are very fresh, they will retain many of their nutritional qualities. (Key Stage 1: Science: Sc2 1c 3a Key Stage 2: Science: Sc2 1a b c)

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Small Group Work (30 minutes) Key Question: What is your favourite potato recipe? Activity: What potato recipes can the pupils think of? Write a list of the potato recipes and carry out a whole class survey to find out which potato recipe is the most popular. Reproduce the results in the form of a graph or chart showing the range of potato recipes and their ratings. Why not carry out a whole school survey and produce graphs or charts to show the results. Are the whole school results different to those of the class? What was the least favourite potato recipe? (Key Stage 1: ICT: 1a b c 2a b 3a b Key Stage 2: ICT: 1a b c 2 a b c)

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Retail marketing is all about providing the consumer with the information regarding the variety of potato, its nutritional value, where it was grown, its weight, suggested recipes and the price.

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Q Why does the consumer need to know what variety of potato they are buying? A Providing information regarding the variety of potato is important when considering which is best for mash, roast, or chips and, of course, taste! (Key Stage 1: English: En2 1 l m n 2a b c Key Stage 2: English: En2 3a b c ) Q Why is it important to have nutritional information advertised? A As part of a healthy diet, it is important that the consumer can identify what vitamins, fibre and other nutrients are contained in potatoes. (Key Stage 1: Science: Sc2 2b Key Stage 2: Science: Sc2 1a 2b)

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Small Group Work (40-50 minutes) Key Question: Do marketing slogans help to sell potatoes? Activity: Discuss slogans and their meanings with the whole class. For instance: ‘What is a slogan?’ ‘Why do products need a slogan?’ Recent examples of a slogan for potatoes include: ‘Potatoes: a growing habit,’ and ‘The potato: something good that’s good for you.’ What do the pupils think of these slogans? Are they effective? Would it encourage more people to buy potatoes? In small groups ask the pupils to create a slogan that will encourage people to buy potatoes. The pupils might like to consider a number of slogans to use as part of an advertising campaign. Ask the groups to share their slogans with each other. What do the pupils think of the slogans? (Key Stage 1: English: En3 1a c d e f 2a b c d Key Stage 2: English: En3 1a b c d e 2a b c d e f)

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To appreciate the importance of eating a healthy diet it’s necessary to understand the benefits of eating the right food. Providing information about potatoes supports healthier eating within schools and helps pupils make a more informed choice for eating a balanced diet wherever they are!

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Q Do potatoes grow on trees, underground or on a bush? A Potatoes grow underground with just the green stalks and leaves showing above ground. But, did you know that almost 60% of children thought that potatoes grew on trees? (Key Stage 1: Science: Sc2 3a b c Key Stage 2: Science: Sc2 3a b c) Q Are potatoes fattening? A No. Potatoes are low in fat and packed full of vitamins and minerals. (Key Stage 1: Science: Sc2 1c 2b Key Stage 2: Science: Sc2 2a b)

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Small/Whole Group Work (60-80 minutes) Key Question: How can we improve our understanding of potatoes as part of a healthy diet? Activity: The whole group is going to create an advertising campaign in the school promoting potatoes as an important part of a healthy diet. To begin, the pupils should get together in small groups to generate ideas for a campaign. The groups need to consider how they want to run the campaign and what the important features are going to be. For example, is the main focus on the nutritional value and benefits of eating potatoes? Do the groups think that it would be better to run a campaign featuring all the different recipes that use potatoes? Or, should the campaign use lots of information about the value of potatoes and its different uses? The small groups should also consider using a campaign slogan or a range of different slogans to support their promotion.

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Once the main features of the campaign and a slogan (using the ideas from Activity 4) has been agreed, the whole group now need to design and develop the artwork and decide how they are going to run the campaign. With the campaign running and the whole school aware of potatoes in their diet, why not carry out a quick survey to see what everyone thinks of the campaign and whether it has been successful? Did the campaign provide useful information? Was the campaign effective in raising awareness of the nutritional value of potatoes? Do more pupils eat potatoes? (Key Stage 1: English: En3 1a b c e f 2a b c d 5h Key Stage 2: English: En3 1a b c d e 2a b c d e f)