Ten Corporate Blog Tips

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Ten Blog Tips for Corporations:

A Pecha Kucha Presenation by Jose R. Alonso Ten Blog Tips for Corporations “A blog is the informal version of the words web and l og . It is a journal written online and accessible to Internet users.”

Slide 2:

A Pecha Kucha Presenation by Jose R. Alonso Anyone can blog and blogs can be about anything!

Slide 3:

A Pecha Kucha Presenation by Jose R. Alonso Blog Sites

Blogs can help raise search rankings:

A Pecha Kucha Presenation by Jose R. Alonso Blogs can help raise search rankings

So many blogs, so little time:

A Pecha Kucha Presenation by Jose R. Alonso According to BlogPulse, on Sunday, February 13, 2011 at 3:40 p.m. there were: Total identified blogs: 155,707,005 New blogs in last 24 hours: 87,567 Blog posts indexed in last 24 hours: 1,150,604 So many blogs, so little time

Today’s Blog Readers are picky :

A Pecha Kucha Presenation by Jose R. Alonso Today’s Blog Readers are picky Blog content must be: Timely Relevant Value-driven If your blog doesn’t deliver, you will hear about it!

Corporate Blogs:

A Pecha Kucha Presenation by Jose R. Alonso Corporate Blogs New products and services Promotions Acquisitions Press Releases

Most Companies use Press Releases as Blogs:

A Pecha Kucha Presenation by Jose R. Alonso Most Companies use Press Releases as Blogs

It’s okay to use your corporate blog to::

A Pecha Kucha Presenation by Jose R. Alonso It’s okay to use your corporate blog to: Push out Press Releases Talk about new products and services Discuss mergers and acquisitions But remember they can turn off your audience

How do I make my blog better?:

A Pecha Kucha Presenation by Jose R. Alonso How do I make my blog better? By using your imagination!

Be the Solution:

A Pecha Kucha Presenation by Jose R. Alonso Be the Solution Create blogs based on business units Make posts related to products for each business unit Address issues those products can solve + ESC =

Test Site:

A Pecha Kucha Presenation by Jose R. Alonso Test Site Mention a product you’d like to develop Sketch the basics of it Invite input

Crisis Management:

A Pecha Kucha Presenation by Jose R. Alonso Crisis Management Create a disaster preparedness blog List underwriters and claims info Tell where to find claims adjusters Mention local relief organizations

Related Products:

A Pecha Kucha Presenation by Jose R. Alonso Related Products Post about the products extended service contracts cover: FAQ on buying digital cameras LCD vs. LED TVs Digital Photography Tips

Help Me Be Better:

A Pecha Kucha Presenation by Jose R. Alonso Help Me Be Better Conduct a Customer Satisfaction Survey How can we improve our services? Prices too high? Terms too short? Was your problem resolved a timely manner?

It’s Okay to Cross Sell:

A Pecha Kucha Presenation by Jose R. Alonso It’s Okay to Cross Sell Offer products and services from the other business units. For example: Sell credit insurance on an ESC blog

Engage Your Audience:

A Pecha Kucha Presenation by Jose R. Alonso Engage Your Audience Invite someone to guest blog Get Testimonials

Mix it Up!:

A Pecha Kucha Presenation by Jose R. Alonso Mix it Up! Use FLASH Embed Videos Add Photos Insert Audio

Community Involvement:

A Pecha Kucha Presenation by Jose R. Alonso Community Involvement Post about the company’s latest participation in a community project Habitat for Humanity Corporate Run Plant a tree

Sell, sell, and sell some more:

A Pecha Kucha Presenation by Jose R. Alonso Sell, sell, and sell some more Don’t be afraid to ask for the sale. Especially with direct-to-consumer products.